Digital Marketing Manager

Gybe Consulting; Brisbane; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid working

12-month maternity leave contract

Job summary

Gybe Consulting Pty is seeking an experienced Digital Marketing Manager to drive ecommerce growth for a national retailer’s online channel. You will own paid media, SEO, CRM and email, coordinating with internal teams and external agencies to maximise traffic, conversion and online sales.

You will lead two specialists and partner with the Head of Digital on trading campaigns, promotions and digital merchandising. Hybrid Brisbane-based role with a strong emphasis on measuring performance.

Qualifications

• Proven experience connecting digital marketing activity to commercial outcomes.

Responsibilities

• Plan, deliver and optimize digital marketing campaigns across multiple channels.
• Lead a two-person specialist team and collaborate with senior stakeholders.

Skills

Paid media

SEO

CRM & Email marketing

GA4 analytics

Team leadership

Tools

GA4

Shopify

Job description

Lead digital marketing for a national retailer entering its next phase of online growth.

Most established retailers have a strong customer base. Not all have the opportunity to build an entirely new ecommerce growth channel around it.

This national retail organisation has recently launched a new ecommerce operation, with significant investment in its digital platforms and customer experience. Now, they're looking for an experienced Digital Marketing Manager to help turn that investment into measurable commercial growth.

You'll take ownership of digital marketing across paid media, SEO, CRM, email and app channels, leading a team of two specialists and working closely with the Head of Digital to grow online sales.

It's a chance to combine the scale and resources of an established retail business with the opportunity to shape how a developing digital channel performs.

What you'll do

You'll lead the planning, delivery and optimisation of digital marketing campaigns across multiple channels, with a clear focus on customer acquisition, engagement and retention.

Working alongside internal teams and external agencies, you'll ensure campaigns are delivered effectively, performance is measured and opportunities for improvement are acted upon.

You'll also play an important role in the growth of ecommerce, partnering with the Head of Digital on trading campaigns, promotions and digital merchandising to improve traffic, conversion and online sales.

Beyond campaign delivery, you'll use GA4 and customer insights to inform decisions, influence stakeholders and identify opportunities to improve digital performance.

You'll lead and develop two specialists, providing direction, support and the confidence to deliver across a busy digital marketing calendar.

What you'll bring

We're looking for an experienced digital marketer who understands how to connect marketing activity with commercial outcomes.

Ideally, you'll offer:

• Proven recent experience managing digital marketing across paid media, SEO, CRM and email, with a track record of delivering measurable results.
• Exposure to ecommerce, with an understanding of online sales, customer acquisition, conversion and digital trading.
• Strong analytical capability, particularly GA4, and the confidence to translate data into practical recommendations.
• Experience working in a large, multi-site or consumer-focused organisation where stakeholder management and collaboration are essential.
• Experience leading or developing a small team, balancing strategic thinking with hands-on delivery.

Experience with Shopify would be beneficial, but isn't essential.

Why consider it?

You’ll be joining at an interesting point in the organisation’s digital journey. The business already has national scale, an established customer base and significant investment behind its online ambitions.

With ecommerce still developing, there’s an opportunity to influence how digital marketing contributes to its future growth, rather than simply maintaining an established program.

You’ll also benefit from:

• A genuine leadership role, managing two specialists while working closely with senior digital stakeholders.
• Broad digital ownership, spanning acquisition, retention, campaign performance and ecommerce growth.
• Hybrid working, with a Brisbane inner-city fringe office location.
• A 12-month maternity leave contract, commencing in early December with a structured handover.