Head of Content Monetisation and Audience Growth

St Trinity Property Group; Sydney; Sur place; AUD 120 000 - 150 000; Plein temps

Résumé du poste

Wedded Wonderland is seeking a commercially minded Head of Content & Audience Revenue to own how content, social reach, website traffic and newsletters drive revenue. You will lead strategy across web, social, SEO, newsletter and creator content, collaborating with sales, partnerships and data teams to ensure every major asset has a clear commercial purpose.

The role focuses on turning traffic into inquiries, affiliate clicks, sponsor value and email subscribers, with a strong emphasis on

Qualifications

• 7+ years experience across content, audience growth, social, SEO, media, commerce or partnerships.
• Proven experience monetising web, social, newsletter or creator audiences.
• Strong understanding of sponsored content, affiliate revenue, lead generation or marketplace monetisation.
• Experience building content strategies that drive measurable commercial outcomes.
• Strong understanding of Instagram, TikTok, Pinterest, SEO and newsletters.
• Ability to work with sales and partnerships teams to package and price content opportunities.
• Strong analytics instincts and comfort using data to make decisions.
• Experience using AI tools for content production and workflow optimisation.

Responsabilités

• Build and lead the content to revenue strategy across web, social, SEO, email and creator channels.
• Turn website traffic into enquiries, leads, affiliate clicks, sponsor value and email subscribers.
• Turn social reach into owned audience, vendor demand, partnerships and measurable revenue.
• Develop commercial content packages for venues, vendors, sponsors, tourism boards, bridal fashion, beauty, jewellery, travel and luxury brands.
• Lead content pillars including destination wedding guides, luxury venue features, real weddings, bridal fashion, beauty, jewellery, honeymoon and cultural weddings.

Connaissances

Content monetisation

Audience growth

Data-driven decision making

AI for content production

Campaign planning

Brand partnerships

Social media strategy

Description du poste

Wedded Wonderland is seeking a commercially minded Head of Content & Audience Revenue to own how content, social reach, website traffic and newsletters drive revenue. You will lead strategy across web, social, SEO, newsletter and creator content, collaborating with sales, partnerships and data teams to ensure every major asset has a clear commercial purpose.

The role focuses on turning traffic into inquiries, affiliate clicks, sponsor value and email subscribers, with a strong emphasis on