Content & Audience Revenue Manager

St Trinity Property Group; Sydney; On-site; AUD 120,000 - 150,000; Full time

Job summary

Wedded Wonderland is seeking a commercially minded Head of Content & Audience Revenue to own how content, social reach, website traffic and newsletters drive revenue. You will lead strategy across web, social, SEO, newsletter and creator content, collaborating with sales, partnerships and data teams to ensure every major asset has a clear commercial purpose.

The role focuses on turning traffic into inquiries, affiliate clicks, sponsor value and email subscribers, with a strong emphasis on

Qualifications

• 7+ years experience across content, audience growth, social, SEO, media, commerce or partnerships.
• Proven experience monetising web, social, newsletter or creator audiences.
• Strong understanding of sponsored content, affiliate revenue, lead generation or marketplace monetisation.
• Experience building content strategies that drive measurable commercial outcomes.
• Strong understanding of Instagram, TikTok, Pinterest, SEO and newsletters.
• Ability to work with sales and partnerships teams to package and price content opportunities.
• Strong analytics instincts and comfort using data to make decisions.
• Experience using AI tools for content production and workflow optimisation.

Responsibilities

• Build and lead the content to revenue strategy across web, social, SEO, email and creator channels.
• Turn website traffic into enquiries, leads, affiliate clicks, sponsor value and email subscribers.
• Turn social reach into owned audience, vendor demand, partnerships and measurable revenue.
• Develop commercial content packages for venues, vendors, sponsors, tourism boards, bridal fashion, beauty, jewellery, travel and luxury brands.
• Lead content pillars including destination wedding guides, luxury venue features, real weddings, bridal fashion, beauty, jewellery, honeymoon and cultural weddings.

Skills

Content monetisation

Audience growth

Data-driven decision making

AI for content production

Campaign planning

Brand partnerships

Social media strategy

Job description

North Strathfield, Australia | Posted on 05/19/2026

Wedded Wonderland is a global luxury wedding media, marketplace, concierge and events platform connecting couples, venues, vendors and premium brands across the wedding industry.

We operate at the intersection of luxury weddings, destination travel, fashion, beauty, jewellery, hospitality, creator content and vendor discovery.

We are now hiring a commercially minded content leader to turn our web and social audience into measurable revenue.

About the Role

We are looking for a Head of Content & Audience Revenue to own how Wedded Wonderland converts content, social reach, website traffic and newsletter audiences into commercial outcomes.

This is not a traditional content manager or social media manager role.

Your job is to build a content engine that drives:

• Sponsored content revenue
• Affiliate revenue
• Newsletter monetisation
• Event registrations
• Brand partnerships

You will lead strategy across website, social, SEO, newsletter, creator content and commercial editorial. You will work closely with sales, partnerships, growth, data and creative teams to ensure every major content asset has a clear commercial purpose.

The media and advertising landscape is changing rapidly. AI is compressing traditional creative production, audiences are shifting behaviour, and businesses increasingly care about outcomes rather than activity. We are building for that future.

What You Will Own

• Build and lead the content to revenue strategy across web, social, SEO, email and creator channels
• Turn website traffic into enquiries, leads, affiliate clicks, sponsor value and email subscribers
• Turn social reach into owned audience, vendor demand, partnerships and measurable revenue
• Develop commercial content packages for venues, vendors, sponsors, tourism boards, bridal fashion, beauty, jewellery, travel and luxury brands
• Lead content pillars including destination wedding guides, luxury venue features, real weddings, bridal fashion, beauty, jewellery, honeymoon and cultural weddings
• Use AI tools to improve content production, repurposing, briefing, tagging and reporting workflows
• Work with CRM and data teams to capture first party audience data including wedding date, destination, budget, guest count and vendor needs
• Manage freelancers, creators, editors and production partners
• Track performance and make decisions based on revenue, not vanity metrics

What Success Looks Like

• You will be measured on:
• Email capture rate from web and social
• Concierge enquiries from content
• Vendor leads from content
• Sponsored content revenue
• Affiliate revenue
• Newsletter sponsorship revenue
• Event registrations from content
• Conversion from content to enquiry
• Brand quality and consistency

We do not reward content volume for its own sake. Traffic, impressions and engagement only matter if they create commercial value.

What We Are Looking For

You are a mix of commercial editor, audience strategist, growth marketer and monetisation operator.

You should have:

• 7+ years experience across content, audience growth, social, SEO, media, commerce or partnerships
• Proven experience monetising web, social, newsletter or creator audiences
• Strong understanding of sponsored content, affiliate revenue, lead generation or marketplace monetisation
• Experience building content strategies that drive measurable commercial outcomes
• Strong understanding of Instagram, TikTok, Pinterest, SEO and newsletters
• Ability to work with sales and partnerships teams to package and price content opportunities
• Strong analytics instincts and comfort using data to make decisions
• Experience using AI tools for content production and workflow optimisation
• High taste level and strong brand judgment
• Strong written communication and campaign planning skills

Highly Valued Experience

• Luxury weddings
• Fashion, beauty or jewellery
• Hospitality or venues
• Publisher commerce
• Affiliate marketing
• Branded content
• Creator partnerships
• Event sponsorship
• Marketplace businesses
• CRM or lifecycle marketing

What We Are Not Looking For

• This role is not for someone who only wants to:
• Post on Instagram
• Chase likes and followers
• Write generic blogs
• Produce content without commercial intent
• Talk about brand awareness without revenue

We need someone who can answer this question every day:

How does this content grow the brand and make money

Example Projects

• Build a Dubai destination wedding content funnel that drives concierge enquiries, venue leads and sponsor opportunities
• Turn a luxury real wedding into a web feature, Instagram Reel, TikTok, Pinterest series, newsletter feature and vendor upgrade opportunity
• Create a bridal fashion affiliate strategy across gowns, jewellery, beauty, accessories and honeymoon shopping
• Package Wedded Wonderland’s audience into a sponsor campaign for a hotel, jewellery brand, beauty brand or tourism partner
• Build a Pinterest strategy that drives evergreen traffic to venue, fashion and planning pages
• Use AI to reduce production time while improving quality, consistency and commercial performance