Head of Brand & Marketing

Punjab Imports; Melbourne; On-site; AUD 120,000 - 170,000; Full time

Job summary

Punjab Imports & Sadar Bazaar in Melbourne is seeking an experienced Head of Brand & Marketing to lead our marketing team and strengthen our brands for national growth.

You will develop and execute brand strategies, build consistent branding across stores and digital platforms, lead designers and agencies, and plan campaigns for store openings and promotions, driving engagement and sales.

Qualifications

• Senior marketing or brand leadership experience.
• Experience growing multi-location brands.
• Strong digital marketing knowledge.
• Ability to lead teams and budgets.
• Commercial, creative, results-driven.
• Experience with national expansion is valued.

Responsibilities

• Develop and execute brand and marketing strategies to support expansion.
• Build consistent branding across stores, social media, and digital.
• Lead the marketing team, designers, content creators, and agencies.
• Plan digital campaigns, social promotions, events, and seasonal marketing.
• Develop influencer partnerships and customer loyalty initiatives.
• Lead campaigns for new store openings.
• Manage marketing budgets and track ROI.
• Collaborate with store teams to drive engagement and sales.

Skills

Brand leadership

Brand strategy

Digital marketing

Team leadership

Budget management

ROI analysis

Retail growth

Job description

Head of Brand & Marketing

Punjab Imports & Sadar Bazaar | Melbourne

Help build a nationally recognised retail brand

Punjab Imports & Sadar Bazaar is a growing retail group specialising in Indian groceries, homewares, food and shopping experiences. We are seeking an experienced Head of Brand & Marketing to lead our marketing team, strengthen our brands and drive national growth.

Key Responsibilities

• Develop and execute brand and marketing strategies to support business expansion.
• Build consistent branding across stores, social media and digital platforms.
• Lead the marketing team, designers, content creators and external agencies.
• Plan digital campaigns, social media promotions, events and seasonal marketing.
• Develop influencer partnerships, customer loyalty initiatives and brand collaborations.
• Lead marketing campaigns for new store openings.
• Manage marketing budgets, track campaign performance and measure ROI.
• Work closely with store teams to increase customer engagement and sales.

About You

• Proven experience in a senior marketing or brand leadership role.
• Experience growing retail, supermarket, franchise or multi-location brands.
• Strong knowledge of digital marketing, brand strategy and customer retention.
• Demonstrated ability to lead teams, manage budgets and deliver measurable results.
• Commercially minded, creative and results-driven.
• Experience supporting national expansion will be highly regarded.

Why Join Us?

• Work directly with the Managing Director.
• Lead marketing strategy for an expanding retail group.
• Make a measurable impact on brand growth and customer experience.
• Help shape future store openings and national expansion.