Brand & Marketing Lead — Retail Growth & Expansion

Punjab Imports; Melbourne; On-site; AUD 120,000 - 170,000; Full time

Job summary

Punjab Imports & Sadar Bazaar in Melbourne is seeking an experienced Head of Brand & Marketing to lead our marketing team and strengthen our brands for national growth.

You will develop and execute brand strategies, build consistent branding across stores and digital platforms, lead designers and agencies, and plan campaigns for store openings and promotions, driving engagement and sales.

Qualifications

• Senior marketing or brand leadership experience.
• Experience growing multi-location brands.
• Strong digital marketing knowledge.
• Ability to lead teams and budgets.
• Commercial, creative, results-driven.
• Experience with national expansion is valued.

Responsibilities

• Develop and execute brand and marketing strategies to support expansion.
• Build consistent branding across stores, social media, and digital.
• Lead the marketing team, designers, content creators, and agencies.
• Plan digital campaigns, social promotions, events, and seasonal marketing.
• Develop influencer partnerships and customer loyalty initiatives.
• Lead campaigns for new store openings.
• Manage marketing budgets and track ROI.
• Collaborate with store teams to drive engagement and sales.

Skills

Brand leadership

Brand strategy

Digital marketing

Team leadership

Budget management

ROI analysis

Retail growth

Job description

Punjab Imports & Sadar Bazaar in Melbourne is seeking an experienced Head of Brand & Marketing to lead our marketing team and strengthen our brands for national growth.

You will develop and execute brand strategies, build consistent branding across stores and digital platforms, lead designers and agencies, and plan campaigns for store openings and promotions, driving engagement and sales.