Head of Bars & Nightlife

Crown Resorts; Melbourne; On-site; AUD 350,000 - 550,000; Full time

Benefits offered by this job

Competitive remuneration package

Complimentary onsite meals

Discounts across Crown hotels, dining,

Uniform provided

Job summary

Crown Melbourne is seeking an accomplished Head of Bars & Nightlife to define the future of nightlife strategy, cocktail culture and late-night experiences. You will lead performance, growth and strategic direction across Crown Melbourne's bars and nightlife venues.

Reporting to the Executive General Manager - Food & Beverage, you will shape Crown's nightlife identity and drive guest engagement, loyalty and revenue through premium programs and strategic partnerships.

Qualifications

• Senior leadership experience in premium bars, nightlife venues or luxury hospitality operations.
• Proven success managing multi-venue portfolios with strong commercial outcomes.
• Deep expertise in cocktail culture, spirits, wine and premium bar trends.
• Strong financial acumen with budgeting, forecasting, pricing and profitability initiatives.
• Experience developing strategic partnerships within beverage, entertainment or hospitality sectors.
• Exceptional leadership with a track record of building high-performing teams.
• Knowledge of liquor licensing, RSA requirements, compliance and late-night venue operations.
• Tertiary qualifications in Hospitality Management or Business highly regarded.

Responsibilities

• Lead the strategic direction, performance and brand identity of Crown Melbourne's bars, cocktail lounges and nightlife venues.
• Oversee portfolio financial performance including revenue growth, beverage profitability, labour management, EBITDA and business planning outcomes.
• Drive industry-leading cocktail, wine, spirits and beverage programs that reinforce Crown's premium market position.
• Curate and oversee entertainment, venue activations and exclusive nightlife experiences that drive guest engagement and visitation.
• Build strategic partnerships with leading beverage brands, suppliers, promoters and entertainment partners.
• Create premium VIP experiences and commercial opportunities that drive loyalty and revenue growth.
• Lead pricing strategy, menu development and beverage innovation to optimise venue performance.
• Champion exceptional guest experiences through standards across service, atmosphere, safety and presentation.
• Lead, coach and develop a high-performing leadership team, fostering creativity, accountability and excellence.
• Represent Crown's bars and nightlife portfolio within the hospitality industry, strengthening brand awareness and reputation.

Skills

Senior leadership

Strategic hospitality leadership

Commercially astute

Beverage culture knowledge

Brand development

Education

Hospitality Management or Business degree

Job description

Crown Resorts is a great place to visit and it’s an even better place to work, a place where you can play your part in creating fun, memorable, world-class experiences for our guests and our people. We value passion, optimism, and an appetite for change - for the better. Here, you’ll be part of the team, empowered to explore more, experience more and supported by your leader to grow and develop.

The Role

Join us as Head of Bars & Nightlife and define the future of nightlife strategy, cocktail culture and late-night experiences at Crown Melbourne.

Reporting to the Executive General Manager - Food & Beverage, you will lead the performance, growth and strategic direction of Crown Melbourne's bars and nightlife portfolio.

This influential leadership role is responsible for shaping Crown's nightlife identity across a collection of premium bars, cocktail lounges and late-night venues.

From world-class beverage programs and VIP experiences to entertainment and venue activations, you will create memorable experiences that strengthen Crown Melbourne's position as a leading nightlife destination.

In this role, you will:

• Lead the strategic direction, performance and brand identity of Crown Melbourne's bars, cocktail lounges and nightlife venues.
• Oversee portfolio financial performance including revenue growth, beverage profitability, labour management, EBITDA and business planning outcomes.
• Drive industry-leading cocktail, wine, spirits and beverage programs that reinforce Crown's premium market position.
• Curate and oversee entertainment, venue activations and exclusive nightlife experiences that drive guest engagement and visitation.
• Build strategic partnerships with leading beverage brands, suppliers, promoters and entertainment partners.
• Create premium VIP experiences and commercial opportunities that drive loyalty and revenue growth.
• Lead pricing strategy, menu development and beverage innovation to optimise venue performance.
• Champion exceptional guest experiences through industry-leading standards across service, atmosphere, safety and presentation.
• Lead, coach and develop a high-performing leadership team, fostering a culture of creativity, accountability and excellence.
• Represent Crown's bars and nightlife portfolio within the hospitality industry, strengthening brand awareness and reputation.

About You:

You are an accomplished hospitality executive with extensive experience leading premium bars, nightlife venues, entertainment destinations or luxury hospitality operations.

Passionate about beverage culture, entertainment and emerging nightlife trends, you are commercially astute, strategically focused and have a proven track record of building successful hospitality brands, developing talented teams and delivering strong business outcomes.

You will also bring:

• Significant senior leadership experience within premium bars, nightlife venues, entertainment precincts or luxury hospitality environments.
• Proven success managing complex multi-venue portfolios and delivering strong commercial outcomes.
• Deep expertise in cocktail culture, spirits, wine and emerging beverage trends, with a strong understanding of the premium bar landscape.
• Strong financial acumen with experience managing large-scale budgets, forecasting, pricing strategy and profitability initiatives.
• Experience developing strategic partnerships within the beverage, entertainment or hospitality sectors.
• Exceptional leadership capability with a history of developing high-performing teams and fostering a culture of innovation and accountability.
• Strong knowledge of liquor licensing, RSA requirements, compliance obligations and late-night venue operations.
• Relevant tertiary qualifications in Hospitality Management, Business or a related discipline will be highly regarded.

What We Offer You:

• Competitive executive remuneration package.
• Complimentary onsite meals, generous discounts across Crown hotels, parking, dining and entertainment, plus a fully provided uniform professionally laundered at no cost.
• A supportive and inclusive workplace that values individuality, diversity and belonging.
• The opportunity to shape the future of one of Australia's most recognised bars and nightlife portfolios and make a lasting impact on Melbourne's hospitality scene.
• Career development opportunities within one of Australia's leading entertainment and hospitality organisations.

Our Crown Community celebrates uniqueness and embraces diversity. We welcome the creativity, insights and experiences from people of different race, age, religion, cultural background, gender, people with disability, people who identify as LGBTIQ+ and Aboriginal and Torres Strait Islander; people like you.