Chief of Nightlife & Premium Bars Strategy

Crown Resorts; Melbourne; On-site; AUD 350,000 - 550,000; Full time

Benefits offered by this job

Competitive remuneration package

Complimentary onsite meals

Discounts across Crown hotels, dining,

Uniform provided

Job summary

Crown Melbourne is seeking an accomplished Head of Bars & Nightlife to define the future of nightlife strategy, cocktail culture and late-night experiences. You will lead performance, growth and strategic direction across Crown Melbourne's bars and nightlife venues.

Reporting to the Executive General Manager - Food & Beverage, you will shape Crown's nightlife identity and drive guest engagement, loyalty and revenue through premium programs and strategic partnerships.

Qualifications

• Senior leadership experience in premium bars, nightlife venues or luxury hospitality operations.
• Proven success managing multi-venue portfolios with strong commercial outcomes.
• Deep expertise in cocktail culture, spirits, wine and premium bar trends.
• Strong financial acumen with budgeting, forecasting, pricing and profitability initiatives.
• Experience developing strategic partnerships within beverage, entertainment or hospitality sectors.
• Exceptional leadership with a track record of building high-performing teams.
• Knowledge of liquor licensing, RSA requirements, compliance and late-night venue operations.
• Tertiary qualifications in Hospitality Management or Business highly regarded.

Responsibilities

• Lead the strategic direction, performance and brand identity of Crown Melbourne's bars, cocktail lounges and nightlife venues.
• Oversee portfolio financial performance including revenue growth, beverage profitability, labour management, EBITDA and business planning outcomes.
• Drive industry-leading cocktail, wine, spirits and beverage programs that reinforce Crown's premium market position.
• Curate and oversee entertainment, venue activations and exclusive nightlife experiences that drive guest engagement and visitation.
• Build strategic partnerships with leading beverage brands, suppliers, promoters and entertainment partners.
• Create premium VIP experiences and commercial opportunities that drive loyalty and revenue growth.
• Lead pricing strategy, menu development and beverage innovation to optimise venue performance.
• Champion exceptional guest experiences through standards across service, atmosphere, safety and presentation.
• Lead, coach and develop a high-performing leadership team, fostering creativity, accountability and excellence.
• Represent Crown's bars and nightlife portfolio within the hospitality industry, strengthening brand awareness and reputation.

Skills

Senior leadership

Strategic hospitality leadership

Commercially astute

Beverage culture knowledge

Brand development

Education

Hospitality Management or Business degree

Job description

Crown Melbourne is seeking an accomplished Head of Bars & Nightlife to define the future of nightlife strategy, cocktail culture and late-night experiences. You will lead performance, growth and strategic direction across Crown Melbourne's bars and nightlife venues.

Reporting to the Executive General Manager - Food & Beverage, you will shape Crown's nightlife identity and drive guest engagement, loyalty and revenue through premium programs and strategic partnerships.