Business Development Manager

Crown Resorts Limited; Melbourne; On-site; AUD 120,000 - 150,000; Full time

Job summary

Crown Resorts Limited in Melbourne is seeking a driven Business Development Manager to join the Crown Sales team. You will drive new business growth in the MICE segment, build a robust pipeline, and convert opportunities into long-term partnerships across Crown Melbourne.

Reporting to the Director of Sales, you will collaborate with Sales Managers, leverage CRM for forecasting, and mentor junior team members while representing Crown at industry events to expand brand presence and revenue.

Qualifications

• Minimum 5 years’ experience in business development or account management in hotel or MICE.
• Strong understanding of MICE market dynamics and trends.
• Proven track record of achieving revenue targets and driving new business growth.
• Exceptional communication, negotiation, and stakeholder engagement skills.
• Advanced Excel skills for reporting and analysis.
• Experience with CRM systems and pipeline management.
• Ability to influence, collaborate, and mentor across teams.
• Relevant tertiary qualifications in Hospitality, Business, or related discipline.

Responsibilities

• Drive new business growth by identifying and converting high-value opportunities across accommodation and events.
• Build and maintain a forward-looking pipeline and lead generation activities.
• Collaborate with Sales Managers to maximise conversion and revenue outcomes.
• Represent Crown at trade shows, industry events, and key functions.
• Monitor market trends and customer insights to inform sales strategies.
• Maintain up-to-date knowledge of Crown’s hotels, events, and offerings.
• Utilise CRM for forecasting, reporting and client insights.
• Mentor and support junior team members to build capability.

Skills

MICE market dynamics

CRM systems

Microsoft Excel

Stakeholder engagement

Negotiation

Communication skills

Account management

Lead generation

Education

Hospitality, Business or related discipline

Tools

CRM software

Microsoft Excel

Job description

Better begins here Crown Resorts is a great place to visit and it’s an even better place to work, a place where you can play your part in creating fun, memorable, world-class experiences for our guests and our people. We value passion, optimism, and an appetite for change - for the better. Here, you’ll be part of the team, empowered to explore more, experience more and supported by your leader to grow and develop. We are seeking a driven and commercially astute Business Development Manager to join our Crown Sales team in Melbourne. Reporting to the Director of Sales, this is a pivotal role focused on driving new business acquisition and sustainable revenue growth. You will be responsible for building a strong pipeline of opportunities across the MICE (Meetings, Incentives, Conferences & Events) segment, identifying high-value prospects, and converting them into long-term partnerships. You’ll act as a brand ambassador for Crown - developing strategic relationships, representing us at key industry events, and unlocking opportunities across Crown Melbourne.

Key Responsibilities

• Drive new business growth by identifying, targeting, and converting high-value opportunities aligned to revenue strategy.
• Build and maintain a strong, forward-looking pipeline through proactive prospecting and lead generation.
• Collaborate with Sales Managers to maximise conversion and revenue outcomes.
• Represent Crown at trade shows, networking events, and industry functions to generate leads and build brand presence.
• Monitor market trends, competitor activity, and customer insights to inform sales strategies.
• Maintain a deep understanding of Crown’s hotels, events, and integrated offerings.
• Effectively manage CRM systems to ensure accurate forecasting, reporting, and client insights.
• Mentor and support junior team members to build capability and drive team performance.
• Develop strong relationships with internal stakeholders and key external partners.
• Contribute to achieving revenue targets across accommodation and events segments.
• Analyse and report on pipeline performance, lead conversion, and revenue outcomes.
• Identify and leverage cross-property opportunities across Crown’s national portfolio.

About You

You are a results-driven, relationship-focused sales professional with a passion for winning new business and delivering commercial impact.

What you’ll bring:

• Ideally a minimum of 5 years’ experience in business development or account management within a hotel or MICE environment.
• Strong understanding of MICE market dynamics and trends.
• Proven track record of achieving revenue targets and driving new business growth.
• Exceptional communication, negotiation, and stakeholder engagement skills.
• Advanced Microsoft Office skills, particularly Excel for reporting and analysis.
• Experience with CRM systems and pipeline management.
• Ability to influence, collaborate, and mentor across teams.
• Relevant tertiary qualifications in Hospitality, Business, or a related discipline.

On top of exciting career possibilities, we offer better exposure to experiences and learning. To see our range of benefits and opportunities visit Crown Resorts Careers.

Our Crown Community celebrates uniqueness and embraces diversity. We welcome the creativity, insights and experiences from people of different race, age, religion, cultural background, gender, people with disability, people who identify as LGBTIQ+ and Aboriginal and Torres Strait Islander; people like you.

Crown Resorts is a great place to visit and it’s an even better place to work, a place where you can play your part in creating joyful experiences for our guests and our people.

Our Talent Community is a place to stay connected with life at Crown Resorts. Register for access to curated career content and stay in the know on what’s happening at Crown.

We’ll be in touch from time to time to share updates on events, new restaurant launches and popups, behind the scenes content, insider news, team stories, career tips and more. Stay connected as you explore career possibilities. You can expect better exposure, opportunities, experiences, and learning. It’s a place where you create joy for the people who visit us, the cities we live in and the teams we work with. Supported by your leader, you can enjoy a better balance in your lifestyle and feel a better you.