GTM & Strategy Lead — Insight-Led Growth Architect

Are Media Pty Ltd; Sydney; Hybrid; AUD 180,000 - 240,000; Full time

Job summary

Are Media Pty Ltd in Sydney is seeking a GTM & Strategy Lead to shape how its brands, audiences and commercial capabilities are brought to market. You will lead the Media Strategy team, weaving audience intelligence, insights and product capabilities into a clear go-to-market strategy across Are's iconic brands.

This role sits at the intersection of strategy, creativity and commercial growth, elevating client solutions and strengthening agency relationships.

Qualifications

• Senior GTM and strategy experience in a multi-brand organisation.
• Excellent storytelling translating insights into commercial solutions.
• Strong commercial and market judgement prioritising revenue impact.
• Experience leading high-performing cross-functional teams.

Responsibilities

• Shape the go-to-market strategy across the network.
• Create insight-led client solutions to improve conversion.
• Lead and develop the Media Strategy team with clear standards.
• Influence growth by partnering with Sales, Editorial, Product and Marketing.

Skills

Senior GTM experience

Strategic storytelling

Commercial judgement

People leadership

Job description

Are Media Pty Ltd in Sydney is seeking a GTM & Strategy Lead to shape how its brands, audiences and commercial capabilities are brought to market. You will lead the Media Strategy team, weaving audience intelligence, insights and product capabilities into a clear go-to-market strategy across Are's iconic brands.

This role sits at the intersection of strategy, creativity and commercial growth, elevating client solutions and strengthening agency relationships.