GTM Lead, Ads & Measurement (ANZ)

Amazon

Sydney

On-site

AUD 150,000 - 210,000

Full time

9 days ago

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Job summary

Amazon Commercial Services Pty Ltd in Sydney seeks a seasoned Sr. GTM Specialist to drive go-to-market strategy for Ads Measurement and AdTech. You will bridge Product and Sales, shaping how ANZ advertisers discover, adopt, and scale on Amazon’s ad platform.

Lead with sharp positioning, market insight, and measurable outcomes. You will own launch planning, build sales playbooks, and align cross-functional teams to accelerate advertiser adoption and revenue growth.

Qualifications

Bachelor's degree required; experience in digital advertising highly preferred.
7+ years of digital advertising experience with measurable success.
3+ years in Measurement and Ad Tech advertising.
Demonstrated cross-functional collaboration (AE, Sales Leadership, Product).
Experience building GTM strategies with focus on packaging, positioning, messaging.
Strong written and verbal communication; able to present complex topics clearly.
Comfort with ambiguity and changing priorities.

Responsibilities

Own the go-to-market playbook for measurement and AdTech products in ANZ.
Create positioning and sales playbooks to help field teams win deals.
Capture frontline market feedback and influence product roadmap.
Lead cross-team execution across Product, Sales, Marketing, and Services.
Define KPIs, build dashboards, and lead leadership reviews with data-driven insights.
Draft strategic planning docs (3-year vision, PR/FAQs) for leadership alignment.
Train field teams on new capabilities and localize messaging for ANZ advertisers.