Strategy & GTM Lead - 12-month Maternity Cover

Are Media Pty Limited; Sydney; Hybrid; AUD 150,000 - 210,000; Full time

Benefits offered by this job

Flexible work options

Additional paid leave

Parental leave

Learning opportunities

Wellbeing program

Exclusive discounts

Job summary

Are Media is seeking a Senior GTM & Strategy Lead to shape how the network's brands, audiences and commercial capabilities go to market. You’ll define the commercial story and lead the Media Strategy team to craft an audience-led, product-first go-to-market approach across our iconic brands.

Working at the intersection of strategy, creativity and growth, you’ll elevate client solutions, strengthen agency relationships and embed scalable revenue opportunities across sales, editorial, product and

Qualifications

• Senior GTM and strategy experience within a complex, multi-brand organisation.
• Exceptional strategic storytelling translating data and insights into commercial solutions.
• Strong commercial and market judgement with ability to prioritise opportunities by revenue potential.
• Influential people leadership and track record leading cross-functional teams.

Responsibilities

• Shape Are Media’s network-wide go-to-market strategy and commercial narrative.
• Lead the Media Strategy team to create insight-led, cross-platform client solutions.
• Strengthen agency relationships and embed a more audience-led, product-first approach.
• Partner with Sales, Editorial, Product and Marketing to bring new capabilities to market.

Job description

Who are we?

Our portfolio includes some of Australia’s most iconic and trusted brands, including The Australian Women’s Weekly, ELLE, marie claire, New Idea, Australian House & Garden, Bounty Parents, Better Homes & Gardens and more!

We are Australia’s leading omnichannel content company for women! Every day we inform, inspire and connect with 9 in 10 Australian women through magazine media, digital, video, social, e-commerce, vodcasts, events and experiences.

What we can offer you

• We welcome the opportunity to explore flexible work options where appropriate, depending on the needs of the business.
• Additional paid leave, including a day off to celebrate your birthday, four days of volunteer leave each year, and inclusive leave provisions supporting reproductive, hormonal and wellbeing needs, as well as First Nations cultural and ceremonial commitments.
• Paid parental leave of up to 12 weeks, plus a parenting gift pack, meal vouchers and return-to-work support.
• Opportunities to grow and develop, with access to tailored learning pathways, mentoring, Lunch & Learns, our Digital Learning Academy and professional development support.
• A comprehensive wellbeing program including EAP, Mental Health First Aiders, and a personalised online wellbeing portal with assessments, resources and lifestyle plans.
• Exclusive benefits and discounts, including Fitness Passport memberships, discounted health insurance, beauty services, technology and a range of lifestyle offers through our benefits partner Flare.
• A genuinely inclusive culture, supported through our BELONG @ Are program, where everyone is welcomed, valued and empowered to be their authentic selves.

The Role

Shape how Are Media takes its brands, audiences and commercial capabilities to market and turn powerful insights into opportunities that drive revenue.

As GTM & Strategy Lead, you’ll define the commercial story Are Media tells the market. Leading our Media Strategy team, you’ll bring together audience intelligence, insights and product capabilities to create a clear, differentiated go-to-market strategy across our network of iconic brands.

Working at the intersection of strategy, creativity and commercial growth, you’ll elevate our client solutions, strengthen our agency relationships and embed a more audience-led, product-first approach across the commercial organisation.

What you’ll do

• Shape our go-to-market strategy: Develop Are Media’s network-wide commercial narrative, strategic sales frameworks, thought leadership and proactive market opportunities.
• Create standout client solutions: Lead the development of insight-led, cross-platform responses that harness our brands, audiences, data, content and experiences to improve conversion.
• Lead and develop the team: Build a centre of excellence in strategic thinking and storytelling, coaching the Media Strategy team and establishing clear standards and effective workflows.
• Influence commercial growth: Partner with Sales, Editorial, Product and Marketing leaders to bring new capabilities to market, strengthen agency relationships and uncover scalable revenue opportunities.

About you

We’re looking for someone who brings:

• Senior GTM and strategy experience: A proven ability to develop and execute go-to-market strategies, sales narratives or commercial frameworks within a complex, multi-brand organisation.
• Exceptional strategic storytelling: The ability to translate audience data, cultural insights and client challenges into compelling narratives and commercially effective solutions.
• Strong commercial and market judgement: A deep understanding of client and agency needs, with the ability to prioritise opportunities based on revenue potential, scalability and impact.
• Influential people leadership: Experience leading high-performing teams and bringing senior, cross-functional stakeholders together around a clear strategy and shared outcomes.

Experience within media, content, platforms or another audience-led business and a strong understanding of agency planning and strategy is highly desirable.

Are Media is a proud member of Media Diversity Australia, a not-for-profit organisation working towards a media landscape that looks and sounds like Australia. We are committed to fostering diverse, respectful,collaborative & inclusive workplace. We know & value the success this brings for everyone, and we welcome & encourage applications from diverse backgrounds.When you apply, please let us know of any reasonable adjustments you may need during the interview process.

If you would like to know more, please contact our People & Culture Team – [e-mail]