GTM Growth Lead

DealHub Ltd.; Sydney; Hybrid; AUD 250,000 - 300,000; Full time

Job summary

DealHub Ltd. in Sydney is seeking a GTM Growth Lead to own marketing from the ground up. This hands-on role reports to the founder and collaborates with sales and customer success to drive a high-impact GTM strategy.

You will lead product marketing, events, announcements, and lead-flow optimization, while leveraging AI tools to scale output. The role is hybrid, located in Sydney CBD, with autonomous ownership and budget influence.

Qualifications

• 3-7 years in B2B marketing, ideally at a high-growth company.
• Hands-on experience with HubSpot or Salesforce, including managing lead flow and tracking metrics.
• Proven track record measuring ROI on ad spend and managing agencies with clear expectations.
• Strong capability to explain actions taken, with impact and timing.
• Confident, with strong opinions and the ability to challenge sales and product constructively.
• Experience running events and webinars end to end.

Responsibilities

• Product marketing ownership: positioning, messaging, and launch playbooks for product releases.
• Plan and run events and webinars, including pre- and post-event marketing.
• Issue announcements and change logs, and manage external communications (LinkedIn, etc.).
• Define MQLs and refine lead qualification with sales input.
• Manage paid and organic growth (ads, SEO, AEO) with ROI focus.
• Coordinate with agencies for ads or copywriting and drive outcomes.
• Leverage AI to create assets while maintaining quality control.

Skills

B2B marketing

HubSpot

Salesforce

ROI tracking

Events & webinars

Lead flow management

AI marketing tools

Tools

HubSpot

Salesforce

Job description

GTM Growth Lead | Sydney | Hybrid | SaaS/AI Startup-Scaleup | Circa $250k-300k OTE

Company Profile

Our client is an established, profitable SaaS business operating in the political intelligence space. The core platform has just been fully rebuilt, and customer feedback has been outstanding. A new revolutionary AI product for public, corporate, policy, and communications teams is launching, and go-to-market across EU and APAC begins early next year.

The product is strong. What the business has been missing is someone to own taking it to market. Marketing budget is already allocated, and there's real flexibility to invest further as results come through.

Role

You'll be the company's first dedicated marketing owner. This is a hands-on individual contributor role, and you'll shape what marketing looks like for the business from the ground up.

You'll work directly with a collaborative, output-driven founder who gives you genuine autonomy. You'll set the direction, own the decisions, and work closely with a small, high-performing team across sales and customer success. You'll have AI tools, budget, and agency support where it makes sense, but you'll be the one doing the work and driving the results.

This role suits someone who has learned what good GTM looks like at an established high-growth company and now wants the ownership, speed, and impact that come with building it themselves.

What you'll own

• Product marketing: positioning, messaging, and launch playbooks for a steady stream of product releases, acting as the voice of the customer
• Events and webinars: in-person events and webinars, including the marketing before and after each one
• Announcements: product announcements, change logs (internal and external), and LinkedIn, so customers and the market see the business moving every week
• Lead flow: managing leads through HubSpot, defining what qualifies as an MQL, and tightening that definition as you learn from sales
• Paid and organic: ads, SEO, and AEO, each backed by a business case and a clear return on spend
• Agencies: bringing in outside support for ads or copywriting where it makes sense, and managing those agencies to outcomes
• AI-native execution: building feature pages, collateral, and derivative assets with AI, always with a critical eye and quality control

How you'll be measured

• Sales-accepted leads: the current target is 10 per month, and success means exceeding it. Targets will be broken down by market as EU, APAC, and the new AI product come online.
• Leading indicators: metrics you'll define, track, and report on, showing progress before the headline lead number lands.
• Return on ad spend: a clear view of where every marketing dollar goes and what it brings back.

You’ll thrive here if you have

• 3-7 years in B2B marketing, ideally at an established high-growth company where you learned disciplined GTM
• Hands-on experience in HubSpot or Salesforce, including managing lead flow, tracking leading metrics, and defining MQLs
• A track record of measuring ROI on ad spend and managing agencies with clear expectations
• Strong skills in your own trade, with AI as a tool you use critically to multiply your output
• The ability to explain specifically what you did, how and when you did it, and the impact it had
• Strong opinions grounded in experience, and the confidence to challenge sales and product constructively
• Experience running events and webinars end to end

Bonus points for:

product marketing or launch experience, or taking a product into a new region and treating it as a brand-new market.

The details

• Package: competitive base plus variable, depending on experience
• Location and working model: Sydney, CBD - Hybrid
• Process: initial conversation with Bluebird, then a virtual screen with the founder, then a practical assessment based on a real business challenge, then a meeting with the team