Growth Lead

Apate.Ai Pty Limited; New South Wales; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Flexible work arrangements

Remote-friendly

Job summary

Apate.ai Pty Limited is seeking a Growth Lead to build our GTM engine. You will collaborate with the founders across marketing and sales to drive lead generation, convert leads into demos, manage campaigns, and amplify our brand presence. You’ll own outreach, website updates, events, and content creation in a fast-paced environment.

You’ll bring 3+ years in B2B SaaS growth, strong writing, and a track record in campaigns. Bonus: Webflow and BD/AE exposure welcome.

Qualifications

• 3+ years in B2B SaaS or tech marketing, sales or growth roles.
• Proven track record in lead generation, conversion and campaign execution.
• Strong writing skills and an eye for brand/storytelling.

Responsibilities

• Design and execute outbound and inbound lead generation campaigns.
• Convert leads into demos / meetings.
• Build and manage prospect lists for founder-led outreach.
• Plan and coordinate marketing events, webinars, and speaking opportunities.
• Manage and update the website (with autonomy or agency partners).
• Write or source high-quality content (case studies, blogs, one-pagers).
• Manage our social media strategy (primarily LinkedIn).
• Track, report, and optimise key growth metrics (pipeline, conversion).
• Collaborate with founders on sales enablement assets and GTM strategy.

Skills

Lead generation

Campaign execution

Copywriting

Brand storytelling

Growth marketing

Tools

Webflow

LinkedIn

Job description

Growth Lead

About Apate.ai

Apate.ai is on a mission to dismantle the business models of scammers around the world. We are leveraging advanced conversational AI to build the world’s most comprehensive platform to detect, divert, and disrupt scams – protecting consumers and institutions from billions in fraud. Backed by top-tier VCs, we’re working with leading telcos, financial institutions, and governments to fight fraud at scale. Now we’re looking for a Growth Lead to help build the go-to-market (GTM) engine that takes us to the next level.

About the Role

This is not your typical marketing or sales role. As our first dedicated growth hire, you’ll work directly with the founders across marketing and sales/partnerships to drive lead generation, convert leads into booked meetings, manage campaigns, and amplify our brand presence. You’ll wear many hats – from crafting outreach campaigns to helping to manage our website, running events, and supporting sales – all while helping us learn faster and grow smarter.

What You’ll Do

• Design and execute outbound and inbound lead generation campaigns
• Convert leads into demos / meetings
• Build and manage prospect lists for founder-led outreach
• Plan and coordinate marketing events, webinars, and speaking opportunities
• Manage and update the website (working autonomously or with agency partners)
• Write or source high-quality content (case studies, blogs, one-pagers)
• Manage our social media strategy (primarily LinkedIn)
• Track, report, and optimise key growth metrics (pipeline, conversion etc.)
• Collaborate with founders on sales enablement assets and GTM strategy

What You’ll Bring

• 3+ years in B2B SaaS or tech marketing, sales or growth roles
• Proven track record in lead generation, conversion and campaign execution
• Strong writing skills and an eye for brand/storytelling
• Bonus: experience with website management (Webflow)
• Bonus: exposure to sales (BDR/AE background welcome!)

Personal Attributes

• Comfortable in high-ambiguity environments: You thrive in a fast-paced, environment with evolving priorities. You’re eager to experiment and you upscale things when needed and remove roadblocks.
• You’re an exceptional communicator: Your writing is clear and your copy is always on point.
• You’re a problem-solver: Highly proactive, solution-oriented mindset with a passion for solving challenges.
• You’re a self-starter with strong initiative: You takes ownership, can identify opportunities and are resourceful when left to your own devices.

Why Join Us?

• Be part of a mission-driven team tackling global scam and fraud challenges, with incredible growth aspirations
• Flexible work arrangements (hybrid or remote)
• Opportunity to contribute to real-world impact in collaboration with industry partners
• Zero bureaucracy, real impact
• Work directly with founders and researchers from day one

Why This Role Matters

You’ll be the co-founders’ right hand in building our GTM motion from the ground up. If you love wearing many hats, moving fast, and getting creative to solve tough problems, then this is the role for you. You’ll have a front-row seat into building a category-defining business.