Growth Marketing Manager – Startup Brands

eShopping Group; Sydney; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work schedule

Mentoring from senior leaders

AI-enabled workflows

Job summary

eShopping Group seeks a hands-on Growth Marketing Manager to drive two startup brands, PeakMe and Goomi. You will run rapid tests across paid social, Google, email, SMS, and organic channels, using customer insights to iterate quickly.

You’ll work with in-house Creative and Digital teams, keep experiments lean, and scale winning ideas with backing from the Group. Experience in ecommerce and DTC is a strong plus.

Qualifications

• Experience marketing early-stage brands or startups.
• Able to manage multiple channels with small budgets.

Responsibilities

• Own day-to-day marketing for PeakMe and Goomi across paid social, Google, email, SMS, organic social, creators, and landing pages.
• Test hypotheses quickly with cheap, fast experiments and report learnings.
• Collaborate with in-house Creative, Digital, and Product teams weekly.
• Source new channels and partnerships that require minimal spend to gain attention.
• Engage customers directly and feed insights back into tests.

Skills

Startup marketing

Shopify

Email marketing

SMS marketing

Paid social

Analytics

Hypothesis testing

Tools

Shopify

Klaviyo

Claude/ChatGPT

Higgsfield

Job description

Growth Marketing Manager – Startup Brands

Two startup brands. Lean budgets to test. Backed by the Group when they're ready to scale.

We're eShopping Group, a founder-led ecommerce business running 20+ online stores across Australia, the US, UK, NZ and Europe. Alongside established brands like Dr. Pen and eDog, we're building new startup brands.

We're looking for a hands-on marketer to drive rapid experimentation and growth across two of our startup brands:

• PeakMe: at-home wellness and recovery (red light therapy, PEMF and more). It has some momentum, but it's still early days and there's a lot left to figure out.
• Goomi: our newest brand, in skin and hair beauty. It's just launched. There's a great visual identity, a website and its first sales. Most of the work is still ahead of us.

Startup marketing at eShopping Group

• You get to try things. New angles, audiences, channels and offers, every week.
• Quick and scrappy wins. Some of our best-performing ads have been the least polished ones.
• You see the impact straight away. Every test, sale and customer conversation shapes what happens next.
• The brand isn't set in stone, so your ideas help shape where it goes.
• When something works, the Group backs it to scale.

What you'll do

• Own the day-to-day marketing for PeakMe and Goomi across every channel: paid social, Google, email and SMS, organic social, creators and influencers, landing pages, partnerships and small events. Partner with our in-house agency style Digital and Creative teams for support.
• Come up with hypotheses, design quick and cheap tests, run them, and report back on what we learnt. We track all of this on a Startup Hypothesis Tracker that we review every month.
• Test products, audiences, offers and messaging until we find the winners worth scaling.
• Brief and work closely with our in-house Creative, Digital (paid media) and Product teams, who support all our brands. You'll pull them together around your brands each week.
• Find ways to get attention without spending much. That could be creators, collabs with our established brands, the customer lists and assets we already have, gym and studio partnerships, or grassroots events.
• Get close to customers. Call them, read the reviews, talk to our CX team, and bring what you hear back into the next test.
• Watch the numbers every week and make calls quickly.

About you

• You've got solid marketing experience, ideally in a startup, an early-stage brand or a small business where you did a bit of everything.
• You're a generalist. You're comfortable getting hands-on with Shopify, email and SMS, social and creators, Claude/ChatGPT and tools like Higgsfield. You don't need to be an expert in all of them, but you can get in and do it yourself.
• You're used to small budgets and you enjoy making them go further.
• You're fast. You'd rather launch something good today than something perfect next month.
• You're curious and you look at the data. You read what the results are telling you and change course without being told.
• You're open to direction and happy to change your mind. Our leadership team stays close to our startup brands, and we want someone who enjoys working that way.
• DTC or ecommerce experience is a big plus. Wellness, beauty or health is a bonus.

This probably isn't for you if...

• You're after big budgets, long lead times and big campaigns.
• You want to set a fixed brand vision and execute it your way.
• You'd rather specialise in one channel.
• "That's not on brand" is one of your go-to lines.

Our values

We call them SEED: Speed, Entrepreneurship, Experimentation and Drive. They're not wall art. We hire, review and develop people against them. If they sound like you, let's talk.

What you get

• Own the marketing execution for two early-stage brands.
• Mentoring from two of Australia's Top 50; CMO Mal Chia and advisor Paul Waddy, plus our Founder and resident startup advisor, Jing Jackson.
• A team of specialists around you across creative, digital, product, CX, and data & AI.
• A business that uses AI in everyday work, and expects you to use it too.
• Room to grow as the brands grow.
• Hybrid work schedule; 3 office days at our WeWork office (near Town Hall & Museum Station)