Growth Marketing Associate at a B2B AI scale-up

Zipline.io; Sydney; Hybrid; AUD 65,000 - 75,000; Full time

Benefits offered by this job

Stock options

Mac or PC

Free psychology sessions

Recharge days

Job summary

Zipline.io in Sydney is hiring our first dedicated marketing hire to own events end to end and ship growth experiments every month. You’ll define the plan with the CRO, then run it, with opportunities to impact pipeline across webinars, case studies, assets, and AI-enabled initiatives.

Based in Sydney with 2–3 days in the office and occasional travel, you’ll own the growth engine, scale up our GTM, and receive stock options and a solid package as part of a high‑agency, high‑care team.

Qualifications

• 2+ years of experience in marketing or related roles.
• Ability to run events end to end and ship growth experiments monthly.
• Experience with AI-enabled growth, automation, or GPT-driven tools.
• Strong written and verbal communication; able to translate complexity into clear messages.

Responsibilities

• Own events end to end: 2–3 per quarter, including invites, landing pages, and post-event follow-up.
• Ship growth experiments every month: pick a channel, build, launch, measure, and iterate.
• Lead SEO/AEO, webinars, case studies, and sales enablement materials.
• Collaborate with sales, design agency, and AI team to drive pipeline.

Skills

Growth marketing

Event planning

AI / automation

Project management

Clear writing

Job description

Our first marketing hire. 1 year of any work experience: proof you run a tight ship.

Salary: $65,000 to $75,000 + Super, plus stock options
Based: Sydney, 2 to 3 days in the office, with some domestic travel for events

Our loved SaaS product is going through some exciting growth
We're #1 market leader in our category to the Aussie HealthCare & AgedCare sector, and we're on an exciting journey.

The opportunity

This is our first dedicated marketing role. There's no marketing team to slot into and no playbook to inherit. You'll set the plan with our CRO, then you'll run it. There’s a heap of opportunity for someone ambitious and entrepreneurial.

Two things come first:

• Events. They already work for us, so you'll own them end to end. 2 to 3 a quarter: Breakfasts with hospital and aged care execs, our annual hackathon, and whatever you reckon we should try next. Guest list, invites, venue, run sheet, the room on the day and the follow-up after. That includes the invite copy, the landing page and the thank-you email.
• Experiments. We know we need to try new things to grow. You'll ship growth experiments every month: pick a channel, build it with AI, launch it, measure it, iterate & grow what works.

Once events are humming, the rest is yours to take on. SEO and AEO (getting Zipline into AI search answers), webinars, case studies, sales enablement, podcasts, collateral. Nobody owns these yet. You'll decide what's worth doing and in what order.

You'll work with our sales reps, our design agency and our AI team. And you'll see your work show up as real pipeline, not vanity numbers.

Why Zipline?

• Rapid (profitable) growth: lots of learning and career opportunities as we scale.
• Genuine impact: the work you do with our tech, keeps vulnerable people safe.
• AI-native thinking: we're leading the AI conversation with healthcare CEOs.
• No games or politics: awesome team & genuinely supportive culture.

About You:

• You've run a tight ship. Doesn't have to be marketing. A uni society's event calendar, a cafe roster, a sports team, a 200-person wedding, a side hustle. You can tell us what it was, what went right, what went wrong and what you'd change.
• You've built something with AI. For work, uni or just yourself: an automation, a workflow, a small tool, a GPT that does a job for you. We'll ask to see it.
• Trains run on time when you're on a project. Nothing falls through the cracks, and you don't need chasing.
• You write clearly. You can take something complicated and turn it into a few lines a busy person actually reads. Not fancy, just clear.
• Growth marketing geek. Even if that's only podcasts and YouTube so far, you care about what actually generates leads, not what looks good.
• High-agency: an extreme-ownership mindset. You thrive in a fast and fluid environment.
• Ambitious: keen to grow quickly as part of a high-performing team.

You’ve had a couple of years’ experience in industry. Bonus if you've already tried something in growth (a club you grew, a store you ran, a channel you built), but it's not a must.

What this role is not

• Not a social media or brand role. You'll care about pipeline, not likes.
• Not a content-only role. Writing matters, but you'll build, launch and measure too.
• Not a sit-back-and-learn role. You'll be running a room of healthcare execs in your first six months.

Where this goes

In 12 months you'll have run 10+ events with senior healthcare leaders, shipped dozens of experiments and be able to say which ones moved pipeline. You’ll have a heap of learnt experience of how a fast-paced B2B Scale up GTM engine works.

What's on offer

• Solid package, plus you'll get company shares (stock options)
• You're in control of your workload and approach
• A new Mac or PC
• Free psychology sessions
• Recharge days after periods of intense work
• Regular Team offsites, inc. a major one in Bali each year
• Access to 200+ books in our team Kindle account
• Monthly fitness budget

No Fluff.. What's it REALLY like to work here?

At our last offsite, we asked everyone at the company, below are their top themes:

1) High Performance AND High Care

"Yes! They can both co-exist!"
Nearly everyone mentioned the "feeling" in the team - warmth, humility, absence of ego, and deep respect for one another. Many noted how rare it is to be in a place where they can both perform at a high level and genuinely like the people around them.

2) Radical Transparency & Alignment

"Here there is extreme clarity, ownership and honesty."
"Seeing our goals align between snr leadership, investors and the whole team - wow that's rare"

3) Trusting our special sauce; Consistency Over Hype

"It's clear our snowballing of success isn't knee jerking to shiny ideas, but sticking to our 'unique algorithms in disciplined execution"
Many noted the calm confidence that comes from knowing how we keep trusting and refining our frameworks and systems work - then "the machine keeps spitting out great stuff."

4) Everyone lives the Innovation Mindset

No rigid structures. Everyone owns innovation, not just engineering.
Here we uniquely work in hyper cross functional teams - so you'll see the real-world impact of your work.

5) Confidence in the Future

The mood across all team members is deeply optimistic. People believe in the company's mission, trajectory, and ability to execute.
"The proof is already there - we just keep doing what we are doing."
"It's not luck; it's alignment, consistency, and heart."