Performance & Creative Marketing Lead

Arozen; Melbourne; Hybrid; AUD 90.000 - 150.000; Vollzeit

Benefits dieser Stelle

Hybrid work model

Career growth opportunities

Performance bonus

Zusammenfassung

Arozen in Melbourne is seeking a hands-on Marketing role that blends creative strategy with media buying. You’ll own from ad concepts to campaign management, using results to steer next steps, and collaborate with our Marketing Coordinator, designers, UGC creators, and partner agencies.

You’ll manage Meta campaigns, craft compelling hooks, and direct briefs to ensure profitable growth across our two Melbourne-made brands.

Qualifikationen

• Direct-response ads experience with proven results.
• Ability to turn insights into hooks, concepts and scripts.
• Experience managing Meta budgets of $60k+ per month for DTC brands.

Aufgaben

• Develop ad concepts and copy for various formats (UGC, video, static).
• Direct creative and briefs to designers, editors, and agencies with clear feedback.
• Run Meta campaigns from setup to scale and optimization.
• Analyze metrics (hook rate, CPA, ROAS, MER) to plan tests.
• Allocate budget across brands/products considering margins and launches.
• Create test ideas via hands-on filming when needed.
• Turn product pipelines into a rolling launch calendar.
• Protect brand voices across paid and organic channels.
• Integrate AI to speed up research, creative development, and reporting.
• Report performance and next steps to the founder.

Kenntnisse

Direct-response advertising

Meta ads management

Budget management

Team leadership

On-camera content creation

AI in marketing

Tools

Meta Ads Manager

Shopify

Jobbeschreibung

We own two Melbourne-made brands: designer-inspired fragrance brand Asēdos and home scenting company Arozen.

You know the scent that greets you when you walk into a five-star hotel lobby? Arozen bottles it. We make smart scent diffusers and eco-friendly fragrance oils inspired by the world’s best hotels and designer houses. A home or office space that smells like somewhere you’d rather be.

Asēdos does the same for perfume, with designer-inspired perfumes and perfume oils hand-crafted in Melbourne.

Marketing isn’t a support function here. It’s the engine of the business. Paid social is at the heart of how we grow, so the person who develops our ads and understands what drives results plays a key role in our growth.

We’re founder-led, and these two brands are just the start of a growing family. Since launching in 2020, we’ve grown from a side hustle to an expanding multi-brand Australian e-commerce business. Driven by quality, product innovation and memorable customer experiences, we’re continually broadening our range, reaching new local and global markets, and building fresh concepts for our next phase of scale.

About us

We own two Melbourne-made brands: designer-inspired fragrance brand Asēdos and home scenting company Arozen.

You know the scent that greets you when you walk into a five-star hotel lobby? Arozen bottles it. We make smart scent diffusers and eco-friendly fragrance oils inspired by the world’s best hotels and designer houses. A home or office space that smells like somewhere you’d rather be.

Asēdos does the same for perfume, with designer-inspired perfumes and perfume oils hand-crafted in Melbourne.

Marketing isn’t a support function here. It’s the engine of the business. Paid social is at the heart of how we grow, so the person who develops our ads and understands what drives results plays a key role in our growth.

We’re founder-led, and these two brands are just the start of a growing family. Since launching in 2020, we’ve grown from a side hustle to an expanding multi-brand Australian e-commerce business. Driven by quality, product innovation and memorable customer experiences, we’re continually broadening our range, reaching new local and global markets, and building fresh concepts for our next phase of scale.

The role

This is a hands-on role that combines creative strategy with media buying. You’ll own the process from developing ad concepts to managing campaigns and using results to guide what happens next.

Working with our Marketing Coordinator, designers, UGC creators and partner agencies, you’ll have the authority to make decisions about creative, budget and priorities, with a clear focus on driving profitable growth.

What you’ll be doing

• Developing ad concepts and writing hooks, scripts and copy for UGC, video and static ads
• Directing our designers, content creators and external partner agencies with sharp briefs and honest feedback until the work is right
• Running our Meta ad accounts hands-on, from campaign setup to scaling what works and cutting what doesn’t pay its way
• Reading the numbers (hook rate, CPA, ROAS, MER) and turning them into the next round of tests
• Deciding where the budget goes across brands and products, with margin, stock and launches in mind
• Picking up the camera yourself when it’s the fastest way to test an idea
• Turning our product pipeline into a rolling launch and promotions calendar
• Protecting each brand’s voice and positioning across paid, organic and influencer channels
• Building AI into how we work, from research and creative development to testing and reporting
• Reporting to the founder on performance, key learnings and recommended next steps

About you

• You've developed direct-response ads that sold, and you can show us the work, explain your personal contribution and demonstrate the results
• You can turn customer insights, product benefits and performance data into compelling hooks, concepts and scripts
• You've personally managed Meta budgets of $60k+ a month for DTC Shopify eCommerce brands, in-house or agency, and know how to scale profitably
• You know how to brief and direct a team of UGC creators, designers and editors to bring creative concepts to life and hold people to account
• You're comfortable on camera and happy to film and edit simple content yourself to test ideas quickly
• You use AI practically to speed up research, creative development, analysis and reporting, while applying your own judgement
• You think in revenue, margins and profit, not just engagement
• You take ownership, think outside the box and make decisions without waiting for detailed instructions

Why join us

• Competitive base salary + super + a performance bonus
• Work directly with the founder, make decisions without unnecessary layers and have a clear say in how we grow
• Room to grow into Head of Marketing
• Hybrid: 3 days in our Melbourne office (Cranbourne West), 2 from home