Digital Marketing Specialist – Pet & Tech Brands

eShopping Group; Sydney; Hybrid; AUD 80,000 - 120,000; Full time

Benefits offered by this job

Mentoring from senior leaders

AI tools access

Specialist team support

Hybrid work schedule

Job summary

eShopping Group is seeking a Growth marketer to join the Brand Team as Assistant Brand Manager. You’ll drive growth for eDog and Sentriwise, running quick experiments, reading data, and scaling what works. You’ll collaborate with in-house Digital and Creative teams to push launches, optimize channels, and improve ROI.

You’ll be hands-on across paid social, paid search, email, and SMS with lean budgets and a bias for speed. If you love testing, learning, and moving fast, this is for you.

Qualifications

• Solid general and digital marketing experience, ideally in ecommerce or DTC.
• Ability to brief specialists in paid social, paid search, email and SMS and scale results.
• Comfort with data (GA4, Shopify) and making decisions from metrics.
• Experience running tests across creative, audience, offer or landing pages.
• Hands-on experience across multiple brands, startups or smaller brands.
• Lean budgets and a bias for rapid impact.

Responsibilities

• Own channel growth and strategy for both brands across social, digital, events, creators and the website.
• Turn ideas into hypotheses and run quick, inexpensive tests with learnings.
• Brief and work with in-house Digital and Creative teams on audiences, offers, budgets and creatives with a test-first mindset.
• Launches and campaigns: assist with end-to-end product launches and campaigns, from brief to post-campaign analysis.
• Channel performance: drive and report on KPIs like engagement, traffic, conversions and ROI.
• Customer insights: talk to CX team and Sentriwise customers to inform next tests.

Skills

Digital marketing

Ecommerce

Paid social

Paid search

GA4

Shopify

Klaviyo

Figma

Canva

Startup experience

Education

Marketing degree

Tools

Shopify

Klaviyo

GA4

Figma

Canva

Job description

Growth marketer who loves to test, learn and move fast?

We're looking for a brand and digital marketer to step into a new role as our Assistant Brand Manager, joining our growing Brand Team at eShopping Group.

You’ll drive growth for two brands at very different stages: eDog, our established pet brand, and Sentriwise, one of our startup brands. It's a hands‑on growth role, focused on quick experiments, reading the data and scaling what works.

The Brands

• eDog – our pet brand, and on the rise, selling in AU, NZ and UK. We're moving beyond dog collars with new product launches and a big growth plan behind it, including expansion to US and soon EU.

• Sentriwise – our GPS tracking and tech products startup brand. It's early days and budgets are lean, so it needs fast, agile experimentation and implementation to find what works and scale it.

The Role

Reporting to the Brand Manager, you'll own marketing channels across eDog and Sentriwise: driving performance and new launches on eDog, and a fast weekly test‑and‑learn cycle on Sentriwise. You'll work with our in‑house Digital and Creative teams, who run like a shared agency across all our brands.

What You'll Do

• Channel Growth – Own specific channel performance and strategy for both brands across with a mix of social, digital, events, creators and the website

• Experimentation – Turn ideas into clear hypotheses, run quick, cheap tests and report back on what we learnt

• Briefing – Brief and work with our in‑house Digital and Creative teams on audiences, offers, budgets and creative, with a test‑first mindset: multiple concepts, hooks and formats, not one hero ad

• Launches and Campaigns – Assist with eDog product launches and campaigns end to end, from brief to post‑campaign analysis

• Channel Performance – Drive and report on channel‑specific KPIs including engagement, traffic, conversion, and ROI

• Customers – Read the reviews, talk to our CX team, call and speak with our Sentriwise startup customers, and bring what you hear into the next tests

About You

• You’ve got solid general and digital marketing experience, ideally in ecommerce or DTC

• You know paid social, paid search, email and SMS well enough to brief specialists and work with them to scale

• You’re confident with data (GA4, Shopify) and make calls from what the numbers say

• You’ve run tests (creative, audience, offer or landing page) and acted on what you learnt

• You’ve worked across a mix of brands, particularly startup or smaller brands where you were hands‑on with a range of marketing channels

• You’re used to lean budgets and you enjoy making them go further

• You’re fast. You’d rather launch something good today than something perfect next month

• You’re organised and can juggle two brands and competing deadlines

• Agency experience across multiple client brands is a big plus. So is pet, tech or consumer electronics experience, or marketing across multiple markets (e.g. US, EU)

• Shopify, Klaviyo, Figma/Canva or CRO experience, or a marketing degree, is a bonus

This probably isn’t for you if...

• You’re after big budgets, long lead times and big campaigns

• You find it tough to stay agile and test new angles while maintaining consistent brand

• You’d rather specialise in one channel

• That’s not on brand is one of your go‑to lines (startup brands evolve fast)

Our Values

We call them SEED: Speed, Entrepreneurship, Experimentation and Drive. They’re not wall art. We hire, review and develop people against them.

What You Get

• Mentoring from two of Australia’s Top 50: CMO Mal Chia and Advisor Paul Waddy, plus our Founder and resident startup advisor, Jing Jackson

• A team of specialists around you across creative, digital, product, CX, and Data & AI

• A business that uses AI in everyday work, and expects you to use it too

• Room to grow as the brands grow

• Competitive remuneration package based on experience

• Hybrid, 3 days a week at our WeWork (near Town Hall & Museum Station)