Senior Growth Manager (Remote)

Miller Leith; Sydney; Hybrid; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Performance incentives

People-first culture

Job summary

Miller Leith is partnering with a leading ANZ personal care brand to appoint a Head of Growth for its DTC channel. The role owns the DTC P&L with hands-on ownership of paid acquisition, creative testing, retention, and the Growth Calendar.

Reporting to the founders, you’ll be the first leadership hire in this space, with a clear path to Head of Growth as the business scales. HQ is in Christchurch, NZ, but the team is open to candidates across ANZ (with travel).

Qualifications

• 5+ years in growth, eCommerce or performance marketing
• Strong creative judgment with analytical rigor
• Experience owning a P&L and end-to-end growth engine
• Proactive in building systems and automating processes

Responsibilities

• Own paid acquisition and creative testing across Meta, Google, and emerging channels
• Lead creative strategy as the primary growth lever
• Own Growth Calendar aligning paid, content, retention and brand campaigns
• Build and own the offer calendar modelling promotions against margin
• Set retention and lifecycle strategy end-to-end
• Run CRO roadmap and oversee development partners while staying hands-on
• Bring reporting discipline to a fast-moving function
• Develop AI-assisted workflows to move faster and reduce agency reliance

Skills

Growth marketing

P&L ownership

Cross-functional leadership

Paid media

Analytics & testing

Tools

Meta Ads

Google Ads

CRO tools

Analytics platforms

Job description

• Own the DTC channels for a fast-growing ANZ personal care brand
• Genuine autonomy, direct access to founders from day one
• A real path to Head of Growth as the business scales

The Organisation

Miller Leith is proud to be partnering with one of the fastest-growing personal care brands in ANZ. Over the past five years, this business has gone from a standing start to more than 2,500 stockists across New Zealand and Australia. The brand is building genuine category presence, and the business is experiencing an exciting phase of growth.

The Opportunity

This is a newly created role to own the DTC channel. It's a hands-on position reporting directly to the founders, with genuine autonomy from day one. You'll own the direct-to-consumer P&L outright, spanning paid acquisition, creative testing, retention and the Growth Calendar that keeps it all in sync.

As the first leadership hire in this space, the successful candidate will play a genuinely important role in the business, and be rewarded as the brand continues to grow and scale. The HQ is based in Christchurch, NZ, however the team is open to candidates based anywhere in ANZ (with some travel required).

Key responsibilities include:

• Own paid acquisition and creative testing across Meta, Google and emerging channels
• Lead creative strategy, treating it as the primary growth lever, not an afterthought
• Own the Growth Calendar, aligning paid, content, retention and brand campaigns into one rhythm
• Build and own the offer calendar, modelling every promotion against contribution margin
• Set retention and lifecycle strategy end to end
• Run the CRO roadmap, directing development partners while staying hands-on
• Bring systems and reporting discipline to a fast-moving function
• Build AI-assisted workflows to move faster and reduce agency reliance

About You

You bring real commercial fluency, not just campaign experience. You're just as comfortable modelling an offer against contribution margin as you are in the weeds of a paid media platform. You build trust quickly, whether that's with external partners or your own team, and you're equally confident owning a P&L conversation and executing the work yourself.

You'll also bring:

• 5+ years' experience across growth, eCommerce or performance marketing, ideally within a DTC or consumer brand
• Strong creative judgment, backed by process and analytical rigour
• A genuine understanding of how the growth engine works end to end
• A track record of building systems proactively, without needing to be directed
• AI-native instincts, with a habit of automating processes and improving as the tools evolve

On offer is a genuine salary package plus performance incentives, and a real pathway to a broader Head of Growth role as the business scales. You'll also join a genuine people-first culture, one that has a lot of fun in what they do.