Growth Marketing Manager

Stopgap Australia - Marketing, Digital & Creative Recruitment; Sydney; Vor Ort; AUD 110.000 - 150.000; Vollzeit

Zusammenfassung

Stopgap Australia is seeking a Marketing & Growth Manager for a premium childcare provider in NSW. The role reports to National Operations Manager and leads the marketing strategy across brand awareness, acquisition and engagement, delivering measurable growth.

This hands-on position covers content creation, paid campaigns, SEO, website management, analytics (GA4) and AI-enabled marketing tools. You’ll collaborate with internal teams and external partners to grow enquiries, conversions and

Qualifikationen

• Degree in Marketing, Communications, Digital Marketing or a related discipline.
• Proven experience delivering successful marketing and growth campaigns.
• Experience in childcare, education or service-based organisations is highly regarded.
• Strong digital marketing experience with Meta Ads, Google Ads and lead generation.
• Experience creating content across social, digital and email channels.
• Solid understanding of brand marketing, SEO, website management and campaign optimisation.
• Strong analytical skills with GA4 and other reporting tools.
• Experience using AI marketing technologies to improve performance.
• Excellent stakeholder management and project management skills.

Aufgaben

• Developing and implementing marketing and growth strategies to increase enquiries, conversions and revenue.
• Managing paid digital campaigns across Meta, Google and other platforms, ensuring strong ROI and campaign performance.
• Creating engaging content across social media, digital channels, email marketing and websites.
• Producing high-quality visual and video content that strengthens the brand and connects with target audiences.
• Growing and nurturing online communities through engaging, relevant content.
• Managing the brand identity and ensuring consistency across all customer touchpoints.
• Using analytics and reporting tools to measure campaign performance and make data-driven recommendations.
• Managing website content, SEO and conversion optimisation initiatives.
• Writing compelling copy across digital, social, email and marketing campaigns.
• Leveraging AI and emerging marketing technologies to improve efficiencies, content creation and campaign performance.
• Collaborating with internal stakeholders and external suppliers to deliver marketing projects on time and within budget.

Kenntnisse

Digital marketing

Content creation

Brand marketing

SEO

GA4 analytics

Campaign optimisation

Lead generation

Stakeholder management

Project management

AI marketing technologies

Ausbildung

Bachelor's degree in Marketing, Communications, Digital Marketing or related

Tools

GA4

Meta Ads

Google Ads

Jobbeschreibung

Our client is a premium childcare provider whose philosophy is simple: at the heart of everything they do, they place the child first. With a strong reputation for creating exceptional early learning experiences, they are looking for a Marketing & Growth Manager to join their team on a permanent basis.

This is a fantastic opportunity for a commercially minded marketer who enjoys working across strategy and execution, helping to grow a well-loved brand while making a real impact.

THE ROLE

Reporting to the National Operations Manager, you'll be responsible for leading the organisation's marketing and growth strategy, driving brand awareness, customer acquisition and engagement across multiple channels.

This is a hands‑on role where you'll have the opportunity to shape the marketing function while developing and executing campaigns that deliver measurable business growth.

Key responsibilities include:

• Developing and implementing marketing and growth strategies to increase enquiries, conversions and revenue
• Managing paid digital campaigns across Meta, Google and other digital platforms, ensuring strong ROI and campaign performance
• Creating engaging content across social media, digital channels, email marketing and websites
• Producing high-quality visual and video content that strengthens the brand and connects with target audiences
• Growing and nurturing online communities through engaging, relevant content
• Managing the brand identity and ensuring consistency across all customer touchpoints
• Using analytics and reporting tools to measure campaign performance and make data-driven recommendations
• Managing website content, SEO and conversion optimisation initiatives
• Writing compelling copy across digital, social, email and marketing campaigns
• Leveraging AI and emerging marketing technologies to improve efficiencies, content creation and campaign performance
• Collaborating with internal stakeholders and external suppliers to deliver marketing projects on time and within budget

ABOUT YOU

You’ll be an experienced marketing professional who enjoys balancing strategy with hands‑on execution and thrives in a fast‑paced environment.

You’ll bring:

• A degree in Marketing, Communications, Digital Marketing or a related discipline
• Proven experience developing and delivering successful marketing and growth campaigns
• Experience marketing within childcare, education or another service‑based organisation would be highly regarded
• Strong digital marketing experience, including Meta Ads, Google Ads and lead generation campaigns
• Experience creating engaging content across social media, digital and email channels
• A solid understanding of brand marketing, SEO, website management and campaign optimisation
• Strong analytical skills, with experience using GA4 and other reporting tools
• Experience using AI and marketing technologies to improve performance and efficiencies
• Excellent stakeholder management, organisation and project management skills

You’ll also be:

• Creative and commercially minded
• Results-driven and proactive
• Highly organised with excellent attention to detail
• Adaptable, collaborative and happy working both strategically and hands‑on

This is a fantastic opportunity to join a growing organisation where you'll have the chance to shape the marketing function, build a well‑loved brand and make a genuine difference to the lives of children and families.