Growth Marketing Specialist

seek.com.au; Melbourne; On-site; AUD 70,000 - 110,000; Full time

Job summary

SEEK – An Australian consumer services business is seeking a Growth Marketing Specialist to drive digital campaigns, improve website performance and deliver measurable customer growth. This hands-on role involves building campaigns, testing ideas and turning data into practical improvements across multiple customer journeys for online purchases and service enquiries.

You'll work closely with senior leadership, internal teams and external agencies, taking responsibility for campaign execution and

Qualifications

• Experience in growth or performance marketing with measurable results.
• Hands-on knowledge of Google Ads and Meta Ads.
• Ability to analyse data and translate insights into action.

Responsibilities

• Plan, launch and optimise campaigns across paid search, paid social and other digital channels.
• Monitor budgets and results; look to reduce acquisition costs and improve conversion.
• Coordinate external digital agency partners and manage briefs, timelines and reviews.
• Drive website enhancements, including landing pages, service information, enquiry forms and purchase journeys.
• Develop campaign copy and create briefs; coordinate assets with colleagues and suppliers.
• Improve email and CRM journeys to support education, follow-up and re-engagement.
• Collaborate with customer service, sales and tech teams to connect marketing with commercial outcomes.
• Maintain clear reporting and recommend next tests.

Skills

Growth marketing

Digital marketing

Google Ads

Meta Ads

Data analysis

Landing pages

Email automation

CRM platforms

SEO

Campaign measurement

Copywriting

Agency coordination

Job description

An Australian consumer services business is seeking a Growth Marketing Specialist to drive digital campaigns, improve website performance and deliver measurable customer growth.

This is a hands-on role for someone who enjoys building campaigns, testing ideas and turning data into practical improvements. You'll work across multiple customer journeys, supporting both online purchases and service enquiries.

The opportunity

Working closely with senior leadership, internal teams and external digital agency partners, you'll take responsibility for campaign execution and optimisation.

Your work will span paid media, website enhancements, customer communications and performance reporting, with clear opportunities to influence results.

What you'll do

Plan, launch and optimise campaigns across paid search, paid social and other agreed digital channels.

Monitor budgets and results, identifying opportunities to improve acquisition costs, enquiry quality and conversion.

Coordinate external digital agency partners, managing briefs, priorities, feedback, deadlines and performance reviews.

Drive website enhancements, including landing pages, service information, enquiry forms and purchase journeys.

Develop campaign copy and creative briefs, coordinating assets with colleagues and suppliers.

Improve email and CRM journeys to support customer education, follow-up and re-engagement.

Work with customer service, sales and technology teams to connect marketing activity with commercial outcomes.

Maintain clear reporting, explain what the data shows and recommend what to test next.

What you'll bring

Demonstrated experience in growth, performance or digital marketing, with examples of measurable results.

Hands-on knowledge of Google Ads, Meta Ads and digital campaign measurement.

Confidence analysing data and translating insights into action.

Experience improving landing pages, websites or customer conversion.

Clear writing, strong organisation and attention to detail.

The ability to coordinate agencies and work effectively with colleagues across different functions.

Commercial judgement and a thoughtful approach to customer communications.

Experience with SEO, email automation, CRM platforms or a combination of online sales and service-based lead generation would be valuable.

What makes this opportunity appealing

A varied role combining campaigns, website improvements and customer communications.

Ownership of practical initiatives with measurable commercial outcomes.

Direct collaboration with decision-makers and specialist colleagues.

Opportunities to test ideas and help shape future marketing activity.

This position is based on-site in Melbourne's south-east suburbs.