Growth Marketing Lead, Subscriptions & Campaigns

Private Media; Melbourne; Hybrid; AUD 120,000 - 135,000; Full time

Job summary

Private Media is seeking a Marketing Manager to lead end-to-end campaigns for audience growth, subscriber retention, and promotion of events and awards. This hands-on, strategic role requires turning ideas into impactful campaigns and owning execution from concept to delivery.

The role combines creative ideation with data-driven decision making, and offers a collaborative, flexible workspace. Hybrid role with at least two days in Melbourne or Sydney offices.

Qualifications

• 5+ years in campaign management and end-to-end ownership.
• Strong copywriting skills across channels.
• Data-driven mindset with use of performance metrics for decisions.
• Experience with CRM, email marketing platforms, and digital ads.
• Ability to manage multiple campaigns with strong prioritisation.

Responsibilities

• Design end-to-end campaign plans covering channel strategy, copy, creative direction and sequencing.
• Deliver campaigns that hit subscriber acquisition and paid conversion targets, flagging risks early.
• Plan and deliver event campaigns to drive awareness and ticket sales.
• Manage campaign delivery across email, social, paid media and owned web; brief design team clearly.
• Set KPIs, adjust campaigns in-flight, and produce wrap reports.
• Provide input on paid media spend, targeting and channel mix; propose new concepts quarterly.
• Manage stakeholder communication; ensure briefs are signed off; track status in Asana and Slack.

Skills

Campaign management

Copywriting

Analytics

CRM systems

Email marketing

Google Analytics

Social media ads

Project management

Tools

Asana

Slack

Google Analytics

Job description

Private Media is seeking a Marketing Manager to lead end-to-end campaigns for audience growth, subscriber retention, and promotion of events and awards. This hands-on, strategic role requires turning ideas into impactful campaigns and owning execution from concept to delivery.

The role combines creative ideation with data-driven decision making, and offers a collaborative, flexible workspace. Hybrid role with at least two days in Melbourne or Sydney offices.