Digital Commercial & Partnership Lead

Times News Group; Torquay; On-site; AUD 120,000 - 180,000; Full time

Job summary

Times News Group is seeking an experienced Digital Commercial & Partnership Lead to drive revenue growth across our digital assets along Australia’s east coast. You will work with clients, agencies and internal sales teams to uncover opportunities and build integrated campaigns that deliver measurable outcomes.

You’ll manage opportunities from initial contact through campaign development, optimization and reporting, focusing on digital products like display, sponsored content, video, social and

Qualifications

• Experience in digital media, advertising, publishing, agency, marketing or digital sales.
• Strong track record of developing commercial opportunities and converting them into revenue.
• Ability to build excellent sales proposals.
• Strong understanding of digital audiences, engagement data and campaign metrics.
• Experience selling or working with digital display, content, social media, video and/or audio products.
• Confident presenting to business owners, marketing teams, senior decision-makers and ad agencies.
• Strong relationship-building and business development skills.
• Able to explain digital products and data in straightforward commercial terms.
• Proactive in finding opportunities rather than waiting for briefs.
• Strong organisation and follow-through from pitch to reporting.

Responsibilities

• Identify opportunities and develop digital solutions for clients.
• Work with existing advertisers and new prospects to grow revenue.
• Create sales decks, proposals and campaign presentations.
• Communicate audience, traffic, engagement, impressions, video views and other metrics.
• Translate data into a compelling commercial story, not just statistics.
• Collaborate with clients, agencies to understand briefs and budgets.
• Develop integrated campaigns across digital display, content, video, social, audio and search.
• Produce post-campaign reports with results and recommendations.
• Help develop new digital products, packages and opportunities.
• Support and educate the sales team to grow digital capability.

Skills

Digital media sales

Advertising industry knowledge

Relationship building

Sales presentations

Campaign optimization

Strategic thinking

Client consultation

Cross-functional collaboration

Job description

Times News Group is looking for an experienced and commercially drivenDigital Commercial & Partnership Leadto drive revenue growth across our expanding portfolio of digital media assets along Australia’s east coast.

With a growing network of trusted regional news media brands, Times News Group connects businesses with highly engaged local audiences through news, events, content, video, social, audio and digital advertising.

We are looking for someone who knows how to turn that audience intogenuine commercial opportunities for our clients – and sustainable revenue for our business.

Times News Group is looking for an experienced and commercially drivenDigital Commercial & Partnership Leadto drive revenue growth across our expanding portfolio of digital media assets along Australia’s east coast.

With a growing network of trusted regional news media brands, Times News Group connects businesses with highly engaged local audiences through news, events, content, video, social, audio and digital advertising.

We are looking for someone who knows how to turn that audience intogenuine commercial opportunities for our clients – and sustainable revenue for our business.

THE ROLE

This is much more than selling digital advertising.

As our Digital Commercial & Partnership Lead, you will work withnew and existing clients, advertising agencies and our internal sales teamsto uncover opportunities, understand client objectives and build integrated digital campaigns that deliver measurable outcomes.

You will be comfortable taking a client on the entire journey – from the initial conversation and sales presentation through campaign development, implementation, optimisation, reporting and, importantly, the next opportunity.

Your focus will span our growing suite of digital products, including:

• Digital display advertising
• Sponsored and native content
• Pre-roll video
• Video and commercial content creation
• Social media and social video
• Podcasting and audio opportunities
• SEO solutions
• AI search optimisation
• Integrated print, digital, social and content campaigns
• Bespoke commercial partnerships

WHAT YOU'LL BE DOING

A major part of this role will be identifying where the opportunity is.

You will proactively work with bothexisting Times News Group advertisers and new prospectsto understand their businesses, marketing challenges and growth objectives – and then develop digital solutions around them.

You will:

• Drive digital advertising and commercial content revenue across the Times News Group network.
• Develop new business while identifying additional digital opportunities within our existing client base.
• Build professional and persuasivesales decks, proposals and campaign presentations.
• Understand and confidently communicateaudience, traffic, engagement, impressions, video views, social performance and other digital metrics.
• Translate data into a compelling commercial story rather than simply presenting statistics.
• Work directly with clients and agencies to understand briefs, objectives, audiences and budgets.
• Develop integrated campaigns across digital display, content, video, social, audio and search.
• Collaborate with our editorial, commercial, creative, production and digital teams.
• Monitor campaign delivery and identify opportunities to optimise performance.
• Produce clear and meaningfulpost-campaign reportsthat demonstrate results and provide recommendations for what comes next.
• Help develop new digital products, packages and commercial opportunities as our network continues to grow.
• Support and educate our broader sales team to increase digital capability and revenue across every market.

ABOUT YOU

We are looking for someone who is commercially ambitious, digitally knowledgeable and genuinely enjoys finding solutions for clients.

You will ideally have:

• Demonstrated experience indigital media, advertising, publishing, agency, marketing or digital sales.
• A strong track record of developing commercial opportunities and converting them into revenue.
• The ability to build excellent sales proposals.
• A strong understanding of digital audiences, engagement data and campaign metrics.
• Experience selling or working with digital display, content, social media, video and/or audio products.
• Confidence presenting to business owners, marketing teams, senior decision-makers and advertising agencies.
• Strong relationship-building and business development skills.
• An ability to explain digital products and data in straightforward commercial terms.
• A proactive approach to finding opportunities rather than waiting for briefs to arrive.
• Strong organisation and follow-through from initial pitch to post-campaign reporting.

Experience within apublishing or media business would be highly regarded but is not essential.

Experience working withadvertising and media agencieswould also be beneficial.

Most importantly, we want someone who understands that great digital sales starts with understanding the client –their business, their audience, their challenge and what they are trying to achieve.

WHY TIMES NEWS GROUP?

Times News Group is an independent and growing Australian news and content media business with established local news brands and audiences across multiple regional markets.

Our footprint stretches along the east coast fromTweed, Byron, Ballina and Lismore through regional NSW: Narrabri, Wee Waa, Gunnedah, to regional Victoria: Geelong, Ballarat, Bendigo, Moorabool, Heathcote, Golden Plains, Bellarine and the famous Surf Coast.

We are continuing to invest in digital publishing, video, social media, podcasts, content creation and new commercial products – creating an opportunity for the right person to play a significant role in shaping the next stage of our digital growth.

This is an opportunity to take ownership of digital commercial growth across an expanding media network rather than simply inherit a fixed list of products to sell.

If you canfind the opportunity, build the story, present the solution, close the campaign and demonstrate the result, we'd like to hear from you.