National B2B Marketing Leader – Construction

Trend Personnel Recruitment Services; Gold Coast City; On-site; AUD 180,000 - 240,000; Full time

Job summary

Trend Personnel Recruitment Services is seeking an accomplished senior B2B marketing leader to direct the national marketing function for a leading developer/builder in Australia. The role focuses on strengthening brand, market position, and stakeholder engagement while driving sustainable growth.

You will work with the CEO and senior leaders to craft integrated marketing, brand and communications strategies that align with priorities and commercial goals, overseeing campaigns, launches and ROI

Qualifications

• Minimum 10 years' senior B2B marketing experience in construction and/or property.
• Strong knowledge of the Australian construction industry, trends and channels.
• Proven ability to develop and deliver national B2B marketing strategies with measurable outcomes.
• Experience leading marketing teams and managing external Agencies/Suppliers.
• Excellent written communication, copywriting and presentation skills.

Responsibilities

• Develop and lead the national B2B marketing, brand and communications strategy in line with objectives.
• Build a consistent brand position across divisions, channels and touchpoints.
• Lead integrated campaigns across trade marketing, paid media, social, email, PR, events and collateral.
• Translate technical products and services into clear messaging for business buyers.
• Develop thought leadership and content for the construction sector.
• Support sales teams and channel partners with marketing initiatives.
• Lead product and service launches with go-to-market plans and tools.
• Collaborate with national sales to improve leads and conversions.
• Manage annual marketing plans, budgets and calendars, including ROI.
• Lead and develop the marketing team and external agencies.

Skills

Senior B2B marketing

Brand strategy

Communications leadership

Stakeholder management

Budget management

Campaign ROI

Team leadership

Copywriting

Travel willingness

Construction industry knowledge

Job description

Trend Personnel Recruitment Services is seeking an accomplished senior B2B marketing leader to direct the national marketing function for a leading developer/builder in Australia. The role focuses on strengthening brand, market position, and stakeholder engagement while driving sustainable growth.

You will work with the CEO and senior leaders to craft integrated marketing, brand and communications strategies that align with priorities and commercial goals, overseeing campaigns, launches and ROI