Strategic Marketing Lead – Growth & ROI (B2B Services)

seek.com.au; Brisbane; On-site; AUD 90,000 - 130,000; Full time

Job summary

SEEK Ltd. seeks a Marketing Manager to lead the strategic direction and operational delivery of marketing and business development across all product streams in Australia.

The role reports to the CEO and manages budgets, external providers and a Client Coordinator to deliver measurable ROI. The successful candidate will set objectives, shape go-to-market plans, and translate strategy into quarterly plans with clear priorities, timelines and performance metrics.

Qualifications

• A tertiary qualification in Commerce, Business or Marketing.
• Experience setting marketing strategy and delivering it through plans, budgets and people.
• Strong understanding and analysis of marketing performance metrics and ROI.
• High-level understanding of digital marketing technologies and applications.
• Practical experience using AI tools for data analysis, Google Ads optimisation, CRM segmentation and content production.
• Budget management and commercial analysis.
• Excellent business writing skills.

Responsibilities

• Develop the annual marketing and business development strategy in line with the organisations business plan and present it to the CEO for approval
• Set marketing objectives and targets that directly support revenue growth and profitability across each product revenue stream
• Determine the marketing mix for each product stream and client segment and decide where effort and investment will have the greatest commercial impact
• Translate the annual strategy into quarterly marketing plans with clear priorities, resourcing, timelines and measures
• Monitor and analyse the marketing environment, including competitor, SWOT and PESTEL analysis, and brief the CEO on the implications
• Identify new product and market development opportunities through client, market and sales insight
• Formulate the annual marketing budget with the Financial Accountant and recommend investment priorities to the CEO
• Analyse and report on the return on investment (ROI) of marketing and business development activity and redirect spend to the activities that perform best
• Lead, motivate and develop the Client Coordinator so they have the capability to support the strategy
• Plan, organise, direct and control day-to-day marketing operations

Skills

Marketing management

Marketing strategy

Marketing analytics

Digital marketing

AI tools

Google Ads

CRM segmentation

Content production

Budget management

Business writing

Education

Commerce/Business/Marketing degree

Tools

CRM systems

Job description

SEEK Ltd. seeks a Marketing Manager to lead the strategic direction and operational delivery of marketing and business development across all product streams in Australia.

The role reports to the CEO and manages budgets, external providers and a Client Coordinator to deliver measurable ROI. The successful candidate will set objectives, shape go-to-market plans, and translate strategy into quarterly plans with clear priorities, timelines and performance metrics.