AI-Driven CRM & Lifecycle Marketing Automation

Moneyme; Sydney; In loco; AUD 90.000 - 120.000; Tempo pieno

Vantaggi offerti da questo lavoro

Bonus leave

Community service leave

Parental leave

Reward trips

Wellbeing programs

Team events & coffee

Descrizione del lavoro

MONEYME is hiring a Marketing Automation Specialist to build lifecycle journeys and CRM programs, collaborating with growth, data and product teams to turn strategy into multi-channel experiences. You’ll test, optimise and scale campaigns across Braze and related platforms in a fast-paced fintech environment.

The role emphasizes data-driven decision making, AI-assisted tooling, and a hands-on approach to experimentation and reporting. Sydney-based opportunity with strong growth potential.

Competenze

• Experience building campaigns in a CRM platform or marketing ops role.
• Technical skills with data and a willingness to learn new tools.
• Ability to design and optimise multi-channel journeys using data and AI.

Mansioni

• Campaign Building & Execution: Set up, test and deploy automated multi-channel journeys across email, SMS, push and in-app messages within Braze, covering onboarding, drawdown, cross-sell and retention.
• Data & Personalisation Logic: Manage audience segments and personalisation tokens such as Liquid based on customer behaviour.
• QA & Testing: Run UAT, validate tracking links and rendering across devices and data payloads.
• Experimentation Support: Ideate and monitor A/B tests across onsite and in-app experiments for lift.
• Tracking & Analytics Assistance: Support data layers, Google Tag Manager and GA4 setups as needed.
• Performance Reporting: Pull metrics from Braze and Data Warehouse via Claude to analyse impact and opportunities.
• Copy Development & Creative Collaboration: Develop campaign copy with design and content teams for scalable processes.

Conoscenze

CRM experience

Data analysis

AI tooling

HTML/CSS basics

SQL basics

Communication

Python

Strumenti

Braze

Customer.io

MoEngage

Iterable

HubSpot

Descrizione del lavoro

MONEYME is hiring a Marketing Automation Specialist to build lifecycle journeys and CRM programs, collaborating with growth, data and product teams to turn strategy into multi-channel experiences. You’ll test, optimise and scale campaigns across Braze and related platforms in a fast-paced fintech environment.

The role emphasizes data-driven decision making, AI-assisted tooling, and a hands-on approach to experimentation and reporting. Sydney-based opportunity with strong growth potential.