Growth and Lifecycle Manager

Explorers Early Learning; City of Melbourne; Hybrid; AUD 110,000 - 140,000; Full time

Benefits offered by this job

Hybrid work

Collaborative team

Growth ownership

Career development

Team events

Job summary

Explorers Early Learning is seeking a Growth & Lifecycle Manager to own scalable customer journeys, from acquisition to advocacy, across multiple channels. You will partner with Marketing, Customer Experience, Technology, Sales and People & Culture to deliver measurable growth and retention outcomes.

In this strategic yet hands-on role, you’ll lead paid media across Google and Meta, optimise SEO, and drive lifecycle programs for current families while building compelling journeys for prospective

Qualifications

• 5+ years’ experience in performance/paid media and lifecycle marketing.
• Experience with Google Ads and Meta platforms.
• CRM and marketing automation platforms experience.
• Demonstrated ability designing and executing multi‑channel journeys.
• Experience using AI tools for marketing and analytics.

Responsibilities

• Own paid media strategy, budget and execution across Google, Meta and broader channels.
• Manage website performance and SEO agency relationship to improve visibility.
• Develop acquisition strategies to improve cost per lead and enrolment ROI.
• Own lifecycle strategy for the existing family community and engagement initiatives.
• Develop prospect and waitlist nurture journeys to support conversion.
• Design and optimise customer journeys, segmentation and automated communications (email/SMS).
• Establish end-to-end funnel view with reporting and actionable insights.
• Utilise AI-assisted tools to support reporting, content, testing and optimisation.
• Continuously test and optimise campaigns and journeys to boost performance.

Skills

Growth marketing

Lifecycle marketing

Paid media

CRM

Analytics

AI tools

Education

Bachelor's degree in Marketing/Business

Tools

HubSpot

Salesforce Marketing Cloud

ActiveCampaign

SEO tools

Job description

With 21 purpose-built centres across Melbourne and continued growth on the horizon, Explorers Early Learning is investing in how we connect with families and support them throughout their journey.

This is an exciting opportunity for an experienced Growth & Lifecycle Manager to take ownership of our strategy; driving enrolment growth, strengthening family retention and creating meaningful customer journeys from first enquiry through to long-term engagement.

If you're a data-driven marketer who loves turning insights into action, understands what makes customers convert and stay, and enjoys building scalable marketing journeys, we'd love to hear from you.

Why join Explorers?

When Lynda Salvo founded Explorers in 2004, her vision was simple but powerful: to build centres where children and educators could truly thrive together. That mission hasn't changed. Every decision we make - from the environments we create to the people we bring into our team - is guided by Lynda's founding belief that exceptional early learning starts with exceptional people.

At Explorers, we know great people do their best work when they're supported, trusted and given opportunities to grow.

You’ll Enjoy

• Hybrid working arrangements
• Working alongside an experienced and collaborative Marketing team
• The opportunity to own and shape our growth and lifecycle strategy
• A growing organisation where your ideas are encouraged and your impact is visible
• Career development and progression opportunities as we continue to expand
• Team events, celebrations and wellbeing initiatives

About The Role

Reporting to the Marketing Director, you'll be responsible for driving growth across the full customer lifecycle - from acquisition and enquiry through to enrolment, engagement, retention and advocacy.

This is a strategic and hands-on role where you'll work closely with Marketing, Customer Experience, Technology, Sales and People & Culture to build effective customer journeys and deliver measurable business outcomes.

You’ll Be Responsible For

• Owning paid media strategy, budget and execution across Google, Meta and the broader digital acquisition channel mix
• Managing website performance and the SEO agency relationship to improve organic visibility and digital performance
• Developing and optimising acquisition strategies that improve cost per lead, enrolment conversion and overall return on investment
• Owning the lifecycle strategy for our existing family community, including communications, nurture journeys and engagement initiatives
• Developing prospect and waitlist nurture journeys that keep prospective families engaged and support conversion when places become available
• Designing and optimising customer journeys, segmentation and automated communications across email and SMS
• Establishing a clear end-to-end funnel view from acquisition through to retention, providing accurate reporting and actionable insights
• Using AI-assisted tools to support reporting, audits, content development, testing and campaign optimisation
• Continuously testing, learning and optimising campaigns and customer journeys to improve performance

About You

You’ll be a commercially minded and analytical marketer who understands the full customer lifecycle and knows how to turn data into meaningful growth.

You’ll Also Bring

• A tertiary qualification in Marketing, Communications, Business or a related discipline, or equivalent professional experience
• 5+ years' experience across performance/paid media and lifecycle, CRM or retention marketing, ideally combined
• Proven experience managing paid media budgets across platforms such as Google Ads and Meta
• Strong experience with CRM and marketing automation platforms such as HubSpot, Salesforce Marketing Cloud, ActiveCampaign or similar
• Demonstrated experience designing and executing multi-channel customer journeys at scale
• Strong understanding of customer acquisition, conversion, onboarding, engagement, retention and advocacy
• Experience managing website performance and SEO, including working with external SEO agencies
• Demonstrated experience using AI tools and a strong curiosity and willingness to build this capability quickly

We welcome applications from people of all backgrounds, including Aboriginal and Torres Strait Islander peoples, people of any age, gender identity, disability, sexual orientation, religion,ethnicityand culture.

Explorers Early Learning is a child-safeorganisation. We are committed to the safety, wellbeing and inclusion of all children and expect all team members to uphold our child-safe responsibilities.