Director, Performance & Digital Growth

Mable; Sydney; Hybrid; AUD 150,000 - 190,000; Full time

Job summary

HomeMade in Australia is seeking a strategic leader to drive performance marketing and digital experience. As Manager, Performance & Digital Experience, you’ll steer paid media, SEO, CRO and the overall website journey to deliver measurable growth and efficiency.

Reporting to the Head of Marketing, you’ll lead a small team and agency partners, shaping the strategy, prioritising initiatives and improving conversion across digital funnels for better customer outcomes.

Qualifications

• 7+ years' experience across performance marketing, digital acquisition, search or digital experience.
• Demonstrated experience setting performance marketing strategy, managing significant digital media budgets and delivering measurable commercial outcomes.
• Strong knowledge of paid search, paid social and SEO, with the ability to connect channel performance to broader business and acquisition goals.
• Understanding of emerging GEO/AEO approaches and AI-led search, and how these may influence digital visibility and customer acquisition.
• Experience owning CRO initiatives and delivering measurable conversion improvements through structured experimentation, landing page optimisation and customer journey analysis.
• Experience owning or significantly influencing a website as a key acquisition and conversion channel.
• Strong commercial and analytical capability, with experience working across qualified leads, CPL, CAC, conversion rates and customer acquisition outcomes.
• Experience using digital analytics, tracking and reporting to guide investment decisions and improve performance.
• Experience managing agency partners and collaborating with cross-functional teams to deliver results.
• Strong leadership, stakeholder management and commercial judgement, with the ability to set direction and empower others to deliver.
• Excellent attention to detail and a proactive, curious approach to testing, learning and continuous improvement.

Responsibilities

• Lead performance marketing and digital acquisition across paid search, paid social, display, SEO and emerging GEO and AEO opportunities.
• Own media planning, budget allocation, channel priorities and performance targets.
• Oversee campaign performance across digital channels and improve efficiency and reach.
• Lead our SEO agency relationship and improve visibility and acquisition.
• Collaborate with Brand and Content to strengthen creative and search opportunities.
• Own CRO and website optimisation roadmap and prioritise experimentation across pages, forms and CTAs.
• Set strategic direction for marketing website with the Digital Producer.
• Collaborate with Product, Technology and Marketing Automation to improve website infrastructure.

Skills

Performance marketing

Digital acquisition

Search

Digital experience

CRO

Analytics

Leadership

Agency management

Tools

GA4

GTM

Google Ads

Meta Ads Manager

SEO tools

CRO tools

Job description

HomeMade in Australia is seeking a strategic leader to drive performance marketing and digital experience. As Manager, Performance & Digital Experience, you’ll steer paid media, SEO, CRO and the overall website journey to deliver measurable growth and efficiency.

Reporting to the Head of Marketing, you’ll lead a small team and agency partners, shaping the strategy, prioritising initiatives and improving conversion across digital funnels for better customer outcomes.