Digital Search Marketing - Sem/Seo - Goodstart Early Learning

Goodstart Early Learning; Brisbane; On-site; AUD 110,000 - 160,000; Full time

Benefits offered by this job

Salary packaging

Childcare discount

Fitness Passport

Health insurance

Exclusive discounts

Extra leave option

First Nations support

Job summary

Goodstart Early Learning seeks a Digital Marketing Lead to direct our digital marketing program, spanning websites, SEO/SEM, and customer acquisition campaigns. You will oversee CMS, content updates, and analytics to improve user experience and drive growth across Australia’s premier early learning brand.

In this senior role, you’ll partner with the Head of Marketing to refine strategy, manage agency relationships, and develop a high-performing team focused on data-driven outcomes and engaging

Qualifications

• Bachelor level qualification in Marketing, Advertising, Business or related field.
• Proven experience leading large-scale digital marketing programs.
• Strong knowledge of SEO, SEM and paid media; experience with marketing automation.

Responsibilities

• Lead and deliver Goodstart's digital marketing strategy across channels.
• Manage websites, CMS, content updates and monthly releases.
• Improve website performance, UX, accessibility and conversion rates.

Skills

Digital marketing

SEO/SEM

Marketing automation

CMS management

Google Analytics

Stakeholder management

Team leadership

Content strategy

Education

Marketing degree

Tools

Kentico

Optimizely

Looker

Google Tag Manager

Job description

Company description:
Role: Digital Marketing Lead

Location: Murarrie, Brisbane

Employment Type: Full-time, Permanent

Job description: Lead the delivery of Goodstart’s digital marketing strategy across our digital platforms, that enhances user online experience, drives engagement and helps drive growth across one of Australia's most recognised early learning brands.

Goodstart Early Learning is seeking an experienced Digital Marketing Lead to lead our digital marketing program of work, that spans website management, conversion optimisation, digital experience design, and emerging technologies

In this senior leadership role, you'll work closely with the Head of Marketing to develop the digital marketing strategy, driving performance and continuous improvement of Goodstart's digital marketing ecosystem, including our websites, digital platforms, and acquisition campaigns. You'll work across the business to create seamless digital experiences that increase engagement, generate leads and connect families with our services

Your Impact:

You'll play a pivotal role in developing a high-performing digital marketing program that supports customer acquisition, strengthens our brand and delivers an exceptional digital experience for families and stakeholders.

Key responsibilities include:

Lead and deliver Goodstart's digital marketing strategy annual program of work.

Manage Goodstart’s websites, CMS, content updates and monthly releases.

Manage website enhancements and projects from concept through to testing and deployment.

Improve website performance, user experience, accessibility and conversion rates.

Using a range of techniques to drive qualified digital traffic, generate leads, and support customer acquisition – including SEO, SEM, Google tools.

Monitor and report on digital marketing performance, ROI and campaign effectiveness.

Use customer insights and analytics to continuously improve digital performance.

Partner with stakeholders across the business to align digital initiatives with organisational priorities.

Manage agency and vendor relationships.

Lead and develop team members to create a high-performing and collaborative culture.

What Goodstart can offer you:

Salary packaging benefits available through AccessPay (eligibility applies)

Access to discounted childcare (up to 15%)

Fitness Passport - access to gyms and pools for you and your family at a heavily discounted price

Discounted health care and access to employee wellbeing program with BUPA

Exclusive discounts on travel, gym memberships, Apple and Dell products, and more.

Free annual flu shot (optional)

Option to purchase extra leave for even greater work life balance

First Nations Support and Cultural Leave

Work for a company that has an aspiration to be globally recognised for early years practice and learning outcomes

Gain significant investment in your growth and development with support, tools, training and experiences that will truly enhance the progress and outcomes for children in their earliest years.

You’ll bring to the table:

Tertiary qualifications in Marketing, Advertising, Business or a related discipline.

Experience managing large-scale websites and digital marketing campaigns.

Strong knowledge of SEO, SEM, paid media, email marketing and marketing automation.

Experience with CMS platforms such as Kentico, Optimizely or similar.

Advanced experience with Google Analytics, Google Search Console, Google Tag Manager, Looker and digital advertising platforms.

Strong analytical and reporting skills with a focus on data-driven decision making.

Demonstrated project management and stakeholder management experience.

Experience managing agencies, vendors and budgets.

Proven people leadership experience with the ability to coach and develop teams.

Strong written and verbal communication skills.

Experience within Education or Not-for-Profit sectors will be highly regarded.

Current QLD Working with Children Check

Willing to obtain a Certificate of Completion for the National Child Safety Foundation Training, completed via Geccko platform

Supporting our people and protecting our children

We’re an equal opportunity employer that is proud of our inclusive and diverse work environment. We know that Goodstarters from diverse cultures, backgrounds and experiences strengthen our teams and help us grow. We’re also deeply committed to Reconciliation and creating an environment where Aboriginal and Torres Strait Islander People feel a strong sense of belonging and connection.

Safety is our priority and we will take any action necessary to ensure that all children can feel safe and be safe, and are safeguarded from abuse, neglect and harm. As a Child Safe Organisation, all of our candidates must have or obtain a valid working with children check along with Certificate of Completion for the National Child Safety Foundation Training, completed via Geccko platform