Growth & Lifecycle Architect

Explorers Early Learning; City of Melbourne; Hybride; AUD 110 000 - 140 000; Plein temps

Avantages offerts par ce poste

Hybrid work

Collaborative team

Growth ownership

Career development

Team events

Résumé du poste

Explorers Early Learning is seeking a Growth & Lifecycle Manager to own scalable customer journeys, from acquisition to advocacy, across multiple channels. You will partner with Marketing, Customer Experience, Technology, Sales and People & Culture to deliver measurable growth and retention outcomes.

In this strategic yet hands-on role, you’ll lead paid media across Google and Meta, optimise SEO, and drive lifecycle programs for current families while building compelling journeys for prospective

Qualifications

• 5+ years’ experience in performance/paid media and lifecycle marketing.
• Experience with Google Ads and Meta platforms.
• CRM and marketing automation platforms experience.
• Demonstrated ability designing and executing multi‑channel journeys.
• Experience using AI tools for marketing and analytics.

Responsabilités

• Own paid media strategy, budget and execution across Google, Meta and broader channels.
• Manage website performance and SEO agency relationship to improve visibility.
• Develop acquisition strategies to improve cost per lead and enrolment ROI.
• Own lifecycle strategy for the existing family community and engagement initiatives.
• Develop prospect and waitlist nurture journeys to support conversion.
• Design and optimise customer journeys, segmentation and automated communications (email/SMS).
• Establish end-to-end funnel view with reporting and actionable insights.
• Utilise AI-assisted tools to support reporting, content, testing and optimisation.
• Continuously test and optimise campaigns and journeys to boost performance.

Connaissances

Growth marketing

Lifecycle marketing

Paid media

CRM

Analytics

AI tools

Formation

Bachelor's degree in Marketing/Business

Outils

HubSpot

Salesforce Marketing Cloud

ActiveCampaign

SEO tools

Description du poste

Explorers Early Learning is seeking a Growth & Lifecycle Manager to own scalable customer journeys, from acquisition to advocacy, across multiple channels. You will partner with Marketing, Customer Experience, Technology, Sales and People & Culture to deliver measurable growth and retention outcomes.

In this strategic yet hands-on role, you’ll lead paid media across Google and Meta, optimise SEO, and drive lifecycle programs for current families while building compelling journeys for prospective