B2B Growth Marketing Lead: Strategy, Demand, CRM

Sharp & Carter; Victoria; On-site; AUD 120,000 - 160,000; Full time

Job summary

Sharp & Carter's client seeks a Marketing Manager to lead the marketing function across strategy, brand, campaigns, digital, website and CRM. This broad, hands-on role reports to the General Manager Sales & Marketing and collaborates with Sales and senior leadership.

You will build awareness across business areas, drive integrated campaigns, manage a three-person marketing team and work with agencies and partners to generate leads and revenue.

Qualifications

• Significant marketing experience, including leadership of a marketing function.
• Strong B2B marketing experience, ideally within a technical, industrial or services environment.
• Proven track record connecting marketing activity to leads, pipeline and revenue.
• Strong digital marketing, paid media, SEO and CRM experience.
• Experience managing websites and enterprise CMS platforms.
• Strong analytical, reporting and data-driven decision-making skills.
• Experience managing multiple external agencies and specialist partners.
• Strong stakeholder management and commercial communication skills.
• Hands-on leadership style with the ability to operate strategically while getting into the detail.

Responsibilities

• Develop and execute the overall marketing strategy and annual plan.
• Own the marketing budget and measure investment against commercial return.
• Develop integrated campaigns that build awareness, generate leads and support sales objectives.
• Work closely with Sales to identify customer needs, market opportunities and growth priorities.
• Develop customer propositions, personas and segmentation based on market and customer insight.
• Lead digital marketing, paid media, SEO and GEO activity through agency partners.
• Own the website roadmap, content, UX and conversion optimisation.
• Lead the marketing use of Microsoft Dynamics 365, including CRM, customer journeys and data.
• Develop reporting and dashboards connecting marketing activity to pipeline and revenue.
• Manage digital, web and CRM agency partners, including briefs, performance and commercial outcomes.
• Maintain consistent brand positioning across markets and business lines.
• Lead, coach and develop a team of three marketing professionals.

Skills

Marketing leadership

B2B marketing

Digital marketing

CRM experience

Websites & CMS

Analytics & reporting

Stakeholder management

Team leadership

Tools

Dynamics 365

CMS platforms

Job description

Sharp & Carter's client seeks a Marketing Manager to lead the marketing function across strategy, brand, campaigns, digital, website and CRM. This broad, hands-on role reports to the General Manager Sales & Marketing and collaborates with Sales and senior leadership.

You will build awareness across business areas, drive integrated campaigns, manage a three-person marketing team and work with agencies and partners to generate leads and revenue.