Growth Campaigns Lead - B2B SaaS Marketing

Xemplo; Sydney; On-site; AUD 70,000 - 100,000; Full time

Job summary

Xemplo is seeking a Campaigns & Growth Specialist to build, launch and optimise marketing campaigns that generate qualified leads. You’ll own end-to-end execution across paid media, landing pages, email, nurture journeys and customer campaigns.

Working with the Head of Marketing, you’ll monitor performance, identify gaps and implement improvements to targeting, copy, and conversion paths to drive lead quality and pipeline growth.

Qualifications

• Experience delivering B2B demand generation campaigns from setup to reporting.
• Proven ability to own campaigns across paid media, landing pages and nurture journeys.
• Strong knowledge of marketing automation platforms and analytics.

Responsibilities

• Own build and launch of campaigns across paid channels and landing pages.
• Manage campaigns on Google Ads, LinkedIn and other paid channels.
• Build lists, forms and tracking in HubSpot.
• Manage audiences, keywords, bidding, budgets and conversion tracking.
• Adapt messaging into ad copy, emails and creative briefs.
• Collaborate with Content and Design to deliver assets for campaigns.
• Monitor performance and optimize targeting, creative and copy.
• Identify underperforming campaigns and take corrective action.
• Report results, learnings and next steps to stakeholders.
• Support product adoption, cross-sell and upsell through customer campaigns.
• Work with Sales to understand lead quality and feedback into optimization.

Skills

Google Ads

Paid social

HubSpot

Landing pages

Email campaigns

Nurture journeys

Campaign reporting

Lead qualification

Analytical mindset

A/B testing

Tools

Webflow

LinkedIn Ads

Job description

Xemplo is seeking a Campaigns & Growth Specialist to build, launch and optimise marketing campaigns that generate qualified leads. You’ll own end-to-end execution across paid media, landing pages, email, nurture journeys and customer campaigns.

Working with the Head of Marketing, you’ll monitor performance, identify gaps and implement improvements to targeting, copy, and conversion paths to drive lead quality and pipeline growth.