Campaigns & Growth Specialist

Xemplo; Sydney; On-site; AUD 70,000 - 100,000; Full time

Job summary

Xemplo is seeking a Campaigns & Growth Specialist to build, launch and optimise marketing campaigns that generate qualified leads. You’ll own end-to-end execution across paid media, landing pages, email, nurture journeys and customer campaigns.

Working with the Head of Marketing, you’ll monitor performance, identify gaps and implement improvements to targeting, copy, and conversion paths to drive lead quality and pipeline growth.

Qualifications

• Experience delivering B2B demand generation campaigns from setup to reporting.
• Proven ability to own campaigns across paid media, landing pages and nurture journeys.
• Strong knowledge of marketing automation platforms and analytics.

Responsibilities

• Own build and launch of campaigns across paid channels and landing pages.
• Manage campaigns on Google Ads, LinkedIn and other paid channels.
• Build lists, forms and tracking in HubSpot.
• Manage audiences, keywords, bidding, budgets and conversion tracking.
• Adapt messaging into ad copy, emails and creative briefs.
• Collaborate with Content and Design to deliver assets for campaigns.
• Monitor performance and optimize targeting, creative and copy.
• Identify underperforming campaigns and take corrective action.
• Report results, learnings and next steps to stakeholders.
• Support product adoption, cross-sell and upsell through customer campaigns.
• Work with Sales to understand lead quality and feedback into optimization.

Skills

Google Ads

Paid social

HubSpot

Landing pages

Email campaigns

Nurture journeys

Campaign reporting

Lead qualification

Analytical mindset

A/B testing

Tools

Webflow

LinkedIn Ads

Job description

We’re looking for a Campaigns & Growth Specialist to build, launch and optimise marketing campaigns that generate qualified leads for Xemplo.

Working closely with the Head of Marketing, you’ll turn campaign strategy into execution across paid media, landing pages, email, nurture journeys and customer campaigns.

You’ll own the day-to-day delivery and performance of campaigns - monitoring results, identifying what isn’t working and making practical improvements to targeting, creative, copy and conversion pathways.

The focus is simple: generate qualified leads and continuously improve campaign performance.

About Xemplo

Xemplo provides workforce management software and services that help businesses manage onboarding, workforce compliance, payroll processes and pay and bill operations.

We work with organisations across Australia and internationally, particularly those managing complex, distributed or highly regulated workforces.

What you’ll do

• Own the build and launch of campaigns across paid media, landing pages, forms, email and nurture journeys.
• Manage and optimise campaigns across Google Ads, LinkedIn and other agreed paid channels.
• Build campaign lists, workflows, forms and tracking in HubSpot.
• Manage audiences, keywords, bidding, budgets and conversion tracking.
• Adapt approved messaging into ad copy, emails and creative briefs.
• Work directly with our Content and Design team to develop and deliver the assets needed for each campaign.
• Monitor campaign performance and optimise targeting, creative, copy, landing pages and nurture journeys.
• Identify underperforming campaigns and take action to improve results.
• Flag where performance issues may require changes to strategy, positioning or budget.
• Own the execution of customer campaigns supporting product adoption, cross-sell and upsell.
• Work with SDRs and Sales to understand lead quality and use that feedback to improve campaigns and conversion.
• Own campaign reporting, covering results, optimisation activity and next steps.

What we’re looking for

You’ll have experience in a B2B demand generation, campaign or digital marketing role and be comfortable owning campaign execution from setup through to optimisation and reporting.

You’ll also bring:

• Hands-on experience managing Google Ads and paid social campaigns.
• Experience building landing pages, forms, emails and nurture journeys.
• Strong working knowledge of HubSpot or a similar marketing automation platform.
• Experience using campaign data to improve lead generation and conversion.
• A good understanding of MQLs, SQLs, cost per lead and campaign ROI.
• The ability to identify why a campaign is underperforming and take action to improve it.
• Strong attention to detail and the ability to manage multiple campaigns at once.
• A commercial mindset focused on lead quality and pipeline, not just clicks and impressions.
• The ability to work independently once priorities and direction are clear.

Experience with Webflow is a plus, as is experience in B2B SaaS, HR technology, payroll, workforce management or professional services.

You’ll have real ownership of campaigns across acquisition, customer growth and product launches, with dedicated Content and Design support.

You’ll be given clear strategic direction and the autonomy to take campaigns from brief through to launch, optimisation and reporting.

If you’re a practical digital marketer who enjoys owning campaigns, analysing performance and improving results, we’d love to hear from you.