Group Marketing Manager - Multi-Venue Hospitality Growth

People Power Consulting; Melbourne; On-site; AUD 100,000 - 120,000; Full time

Benefits offered by this job

Staff benefits across Gradi GroupVenus

Job summary

Gradi Group is seeking a senior Group Marketing Manager to lead marketing across its multi-venue hospitality brands in Brunswick East, VIC. You will own the group calendar, campaigns, CRM strategy and budget, delivering measurable growth across restaurants, venues, product and online channels.

This senior, hands-on role requires balancing brand development with commercial outcomes, coordinating with senior leadership and venue teams to drive bookings and revenue.

Qualifications

• 5+ years marketing experience with responsibility for strategy, campaigns and delivery.
• Experience managing marketing across multiple venues, locations, brands or business units.
• Experience within hospitality, restaurants, food, FMCG, retail or multi-site consumer business.
• Demonstrated campaign ownership from objective to measurable result.
• Strong experience with CRM, database and email marketing.

Responsibilities

• Own and manage the Group marketing calendar across venues, brands and business channels.
• Develop and deliver campaigns around clear commercial objectives and key trading periods.
• Plan seasonal promotions, venue launches, local-area marketing, events and brand activations.
• Partner with venue managers and leadership to increase bookings, visitation, customer frequency and revenue.
• Own and develop CRM, database and email marketing, including segmentation and retention activity.
• Brief and direct designers, photographers, videographers, agencies and content creators.
• Guide social media, digital, content and creative activity while maintaining brand standards.
• Support paid campaigns with offers, assets, landing pages and tracking.
• Monitor marketing budgets and campaign performance.
• Use data to decide what to continue, improve or stop.
• Support marketing across Gradi’s restaurant, wholesale, product and online channels.

Skills

CRM & email marketing

Multi-venue marketing

Campaign management

Budget management

Data analysis & performance tracking

Vendor/creative brief management

Hospitality/consumer brands experience

Tools

SevenRooms

Klaviyo

Mailchimp

Job description

Gradi Group is seeking a senior Group Marketing Manager to lead marketing across its multi-venue hospitality brands in Brunswick East, VIC. You will own the group calendar, campaigns, CRM strategy and budget, delivering measurable growth across restaurants, venues, product and online channels.

This senior, hands-on role requires balancing brand development with commercial outcomes, coordinating with senior leadership and venue teams to drive bookings and revenue.