Marketing Manager

Ganley Group Hospitality; Saint Kilda Junction; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Food & beverage discount across allGan

Career development

Varied strategy across 6 venues

Job summary

Ganley Group Hospitality Purveyors Company is expanding its Melbourne footprint with six venues including The Fifth Province, Freddie Wimpoles, Angus & Bon, The Bay Hotel Mornington, The Windsor Castle Hotel and The Carlton Club. We are seeking an experienced Marketing Manager to lead marketing across Ganley Group and its venues.

You will oversee brand management, campaigns, digital marketing, CRM, loyalty, partnerships, and PR, working closely with the Social Media and Content Manager, graphic

Qualifications

• Proven experience as a Marketing Manager or similar.
• Strong experience across brand, campaigns and marketing.
• Experience with paid media, CRM, email marketing, websites and analytics.
• Commercial mindset with ability to link marketing to business outcomes.
• Experience leading creative teams, agencies and external suppliers.
• Excellent written communication and creative judgment.
• Experience managing multiple brands or units.
• Hospitality, food & beverage, events or lifestyle experience highly regarded.

Responsibilities

• Lead integrated campaigns across brand, digital, CRM, PR and venue channels.
• Manage the positioning and ongoing development of Ganley Group and venue brands.
• Oversee digital marketing across websites, paid media, SEO and digital customer acquisition.
• Develop targeted EDM campaigns and automated customer journeys.
• Identify and manage relevant brand partnerships, collaborations and activations.
• Lead, direct and manage the Marketing team.
• Track campaign performance, customer acquisition, bookings, enquiries, website activity and marketing ROI.

Skills

Marketing Strategy

Brand Management

Campaign Management

Paid Media

CRM

Email Marketing

Web Analytics

Team Leadership

Tools

CRM platforms

SEO

Web Analytics tools

Job description

Ganley Group Hospitality Purveyors Company is home to a growing collection of pubs and dining rooms across Melbourne and the Mornington Peninsula, including The Fifth Province, Freddie Wimpoles, Angus & Bon, The Bay Hotel Mornington, The Windsor Castle Hotel and The Carlton Club.

We are now seeking an experienced, passionate and proactive Marketing Manager to lead marketingacross Ganley Group and its six venues; developing and delivering marketing strategies that strengthen our brands, grow audiences and drive measurable commercial outcomes.

Workingclosely with theSocial Media and Content Manager, Graphic Designer, venue teams and external partners; the role oversees brand management, campaigns, digital marketing, CRM, loyalty, partnerships, PR and marketing performance.

What you will be doing:

• Lead integrated campaigns across brand, digital, social, CRM, PR and venue channels
• Manage the positioning and ongoing developmentof Ganley Group andvenue brands
• Manage digital marketing across websites, paid media, SEO and digital customer acquisition
• Develop targeted EDM campaigns andautomated customer journeys
• Identify and manage relevant brand partnerships, collaborations and activations
• Lead, direct and manage the Marketing team
• Track campaign performance, customer acquisition, bookings, enquiries, website activity and marketing ROI

What we are looking for:

• Proven experience as a Marketing Manager or similar role
• Strong experience across brand, campaigns and marketing
• Experience withpaid media, CRM, emailmarketing, websites and analytics
• Strong commercial understandingand ability to connect marketing activity to business outcomes
• Experience managing creative teams,agencies and external suppliers
• Strong project management and organisational skills
• Excellent written communication and creative judgement
• Experience managing multiple brands or business units
• Hospitality, food and beverage, events or lifestyle experiencehighly regarded

What we offer you:

• With 6 unique venues to work with, lots of strategy variety!
• 30% off all food and beverages across all Ganley Group Hospitality venues
• Outstanding opportunity to develop and take your career to the next level