Marketing Manager

Ganley Group Hospitality; Melbourne; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Discounts on food & beverages across 6

Job summary

Ganley Group Hospitality Purveyors Company is seeking an experienced Marketing Manager to lead marketing across Ganley Group and its six venues in Melbourne and the Mornington Peninsula. You will develop and deliver strategies to strengthen our brands, grow audiences and drive measurable commercial outcomes.

Working closely with the Social Media and Content Manager, Graphic Designer and venue teams, you will oversee brand management, campaigns, digital marketing, CRM, loyalty, partnerships, PR

Qualifications

• Proven experience as a Marketing Manager or similar role.
• Strong brand, campaigns and marketing expertise.
• Experience with paid media, CRM, email marketing, websites and analytics.
• Strong commercial mindset linking marketing to business outcomes.
• Experience managing creative teams, agencies and suppliers.

Responsibilities

• Lead integrated campaigns across brand, digital, social, CRM and PR and venue channels.
• Manage positioning and development of Ganley Group and venue brands.
• Manage digital marketing across websites, paid media, SEO and digital customer acquisition.
• Develop targeted EDM campaigns and automated customer journeys.
• Identify and manage relevant brand partnerships, collaborations and activations.
• Lead, direct and manage the Marketing team.
• Track campaign performance, customer acquisition, bookings, enquiries, website activity and marketing ROI.

Skills

Brand management

Campaign management

Digital marketing

CRM

Team leadership

Tools

Google Analytics

SEO tools

Job description

Ganley Group Hospitality Purveyors Company is home to a growing collection of pubs and dining rooms across Melbourne and the Mornington Peninsula, including The Fifth Province, Freddie Wimpole’s, Angus & Bon, The Bay Hotel Mornington, The Windsor Castle Hotel and The Carlton Club.

We are now seeking an experienced, passionate and proactive Marketing Manager to lead marketing across Ganley Group and its six venues; developing and delivering marketing strategies that strengthen our brands, grow audiences and drive measurable commercial outcomes.

Working closely with the Social Media and Content Manager, Graphic Designer, venue teams and external partners; the role oversees brand management, campaigns, digital marketing, CRM, loyalty, partnerships, PR and marketing performance.

What you will be doing:

• Lead integrated campaigns across brand, digital, social, CRM, PR and venue channels
• Manage the positioning and ongoing developmentof Ganley Group andvenue brands
• Manage digital marketing across websites, paid media, SEO and digital customer acquisition
• Develop targeted EDM campaigns andautomated customer journeys
• Identify and manage relevant brand partnerships, collaborations and activations
• Lead, direct and manage the Marketing team
• Track campaign performance, customer acquisition, bookings, enquiries, website activity and marketing ROI

What we are looking for:

• Proven experience as a Marketing Manager or similar role
• Strong experience across brand, campaigns and marketing
• Experience withpaid media, CRM, emailmarketing, websites and analytics
• Strong commercial understandingand ability to connect marketing activity to business outcomes
• Experience managing creative teams,agencies and external suppliers
• Strong project management and organisational skills
• Excellent written communication and creative judgement
• Experience managing multiple brands or business units
• Hospitality, food and beverage, events or lifestyle experiencehighly regarded

What we offer you:

• With 6 unique venues to work with, lots of strategy variety!
• 30% off all food and beverages across all Ganley Group Hospitality venues
• Outstanding opportunity to develop and take your career to the next level