gp referral partnership manager

HR Partners; Sydney; Hybrid; AUD 150,000 - 190,000; Full time

Benefits offered by this job

Competitive base salary + bonus

ESOP (Employee Stock Option Plan)

Hybrid/WFH with Bondi Junction office

Job summary

HR Partners in Sydney is seeking an experienced GP & Referral Partnerships Manager to lead B2B referral growth for our Australian digital health platform delivering tele-psychiatry across the country.

Reporting to the CEO, the role combines strategic planning with hands-on field engagement, owning referrer marketing budgets, building networks with independent GPs, corporate medical groups, and healthcare networks to improve access to specialist mental health care.

Qualifications

• 5–10 years in business development, partnerships, or commercial growth in Australian healthcare.
• Deep understanding of how Australian general practice operates, including independent clinics and corporate GP groups.
• Track record of exceeding targets, managing marketing/budget, and negotiating at head-office level.
• Established network across corporate GP groups, general practice networks, or mental health communities is highly desirable.
• Strong communication and credibility when presenting to doctors, medical directors, and executives.

Responsibilities

• Drive GP and clinical referral growth to meet agreed commercial targets.
• Establish and nurture strategic relationships with corporate GP group head offices, medical directors, and practice networks.
• Conduct practice visits, virtual meetings, and clinical detailing sessions with GPs and practice staff.
• Develop, manage, and optimize the referrer marketing strategy and budget.
• Plan and represent the business at national medical conferences, workshops, and industry expos.
• Collaborate with clinical leadership and marketing to produce compliant, high-value referrer content.
• Maintain accurate CRM, monitor conversion metrics, and report performance and ROI to the CEO.

Skills

Business development

Strategic partnerships

Commercial growth

Australian healthcare knowledge

Job description

GP & Referral Partnerships Manager – Tele-Psychiatry & Digital Health

We are partnering with an innovative, fast-growing Australian digital health platform that is revolutionising access to specialist mental healthcare. Delivering high-quality tele-psychiatry services across the country including specialised adult ADHD, mood disorders, and complex clinical care pathways this organisation works hand-in-hand with General Practitioners, allied health professionals, and corporate healthcare networks to ensure patients receive timely, specialist-led support.

The Opportunity

We are seeking an experienced, commercial, and target-driven GP & Referral Partnerships Manager to spearhead B2B referral growth and drive strategic GP engagement across Australia.

Reporting directly to the Chief Executive Officer, this is a high-visibility, hybrid role that combines head-office strategy with hands-on field engagement. You will take full ownership of the referrer marketing strategy and budget, building sustainable referral pathways across independent GP practices, major corporate medical groups, and healthcare networks.

Key Responsibilities

• Referral Pipeline & Growth: Drive measurable growth in GP and clinical referrals against agreed commercial targets, taking full ownership of results.
• Corporate & Network Partnerships: Establish and nurture strategic relationships with corporate GP group head offices, medical directors, and practice networks to drive platform adoption.
• Clinic & GP Engagement: Conduct practice visits, virtual meetings, and clinical detailing sessions across independent practices to educate GPs, practice managers, and clinical teams on referral pathways.
• Marketing Strategy & Budget Ownership: Develop, manage, and execute the referrer marketing strategy and budget, constantly optimizing campaigns based on ROI and conversion data.
• Industry Events & Representation: Plan and represent the business at national medical conferences, clinical workshops, and industry expos to build brand awareness and capture referral leads.
• Cross-Functional Collaboration: Partner with clinical leadership and marketing to produce compliant, high-value referrer content, thought leadership, and clinical communication tools.
• CRM & Data Insights: Maintain accurate pipelines, monitor conversion metrics, and report regularly to the CEO on performance, ROI, and referrer feedback loops.

What We’re Looking For

• Experience: 5–10 years of business development, strategic partnerships, or commercial growth experience within the Australian healthcare or life sciences sector.
• General Practice Knowledge: Deep understanding of how Australian general practice operates both independent clinics and corporate GP groups including decision-making structures and GP engagement dynamics.
• Commercial Mindset: Proven track record of exceeding business development targets, managing marketing/BD budgets, and executing head-office level negotiations.
• Network Advantage: An established network across corporate GP groups, general practice networks, or mental health clinical communities is highly desirable.
• Communication & Credibility: Articulate, confident, and persuasive communicator capable of presenting effectively to doctors, medical directors, and C-suite executives.
• Licence & Travel Requirements: A valid Australian Driver’s Licence with flexibility for local field visits and occasional interstate travel.

What’s in It for You?

• Attractive Package: Highly competitive base salary + performance bonus scheme.
• Equity Opportunity: Opportunity to participate in an Employee Share Option Plan (ESOP).
• High Impact: Join a dynamic, innovative organisation that is shifting the healthcare landscape and directly improving mental health outcomes across metro and regional Australia.
• Work-Life Balance: Hybrid / WFH flexibility with premium office amenities in Bondi Junction, including on-site car parking.
• Direct Executive Visibility: Direct access and reporting to the CEO, with budget ownership and a clear seat at the strategic planning table.

We actively encourage applications from any background.