GP & Referral Partnerships Manager

Dokotela; Sydney; On-site; AUD 120,000 - 180,000; Full time

Job summary

Dokotela is seeking a senior GP & Referral Partnerships Manager to drive referrals from general practitioners and corporate GP clinics. You will own the marketing strategy and budget, building relationships with practices, GPs, and head offices to increase awareness and utilization of Dokotela's mental health services.

You will report to the CEO, collaborate with clinical and marketing teams, and travel as needed to grow the referral network.

Qualifications

• 5–10 years in business development, partnerships, sales or marketing in Australian healthcare.
• Proven track record of growing business via GPs and practice networks.
• Willing to travel interstate and hold a current driver’s licence.

Responsibilities

• Drive referrals growth from GPs against targets and be accountable for results.
• Develop and manage marketing strategy and budget to achieve growth targets.
• Build relationships with corporate GP clinics and their head offices to drive referrals.
• Engage with GPs, practice managers and clinics through calls, meetings and visits.
• Plan and attend industry events to raise awareness and generate referrals.
• Track referral volumes and report performance to leadership.

Skills

Business development

Sales targets

CRM reporting

Budget management

Stakeholder relationships

Tools

CRM systems

CRM software

Job description

As the GP & Referral Partnerships Manager, you will be responsible for increasing referrals to Dokotela, with a particular focus on GPs. This is a senior business development role with clear referral growth targets, accountability for results, and ownership of the marketing strategy and budget needed to achieve them. You will be hands-on: building relationships with individual practices and GPs, and with corporate GP clinics and their head offices, to grow awareness and use of our services. You will work closely with the CEO and our clinical and marketing teams, and report to the CEO on performance against targets.

Key responsibilities

• Drive measurable growth in referrals from GPs against agreed targets, taking accountability for results.
• Develop, own and manage the marketing strategy and budget required to achieve referral growth targets, and refine it based on performance data and market insight.
• Develop strong relationships with corporate GP clinics and their GPs and practice teams that drive an increase in referrals.
• Build relationships with corporate GP group head offices to drive awareness and utilisation of Dokotela across their clinic networks.
• Build and maintain relationships with GPs, practice managers and practice teams through calls, meetings and practice visits.
• Plan, coordinate and attend industry events and conferences to raise awareness of Dokotela and generate referral opportunities.
• Grow referrals from other healthcare professionals and community organisations that support people with mental health needs.
• Contribute to thought leadership and referrer-facing content with the CEO, clinical leaders and marketing team, ensuring all content complies with health advertising requirements.
• Act as a key point of contact for referrers, gather feedback, and work with internal teams to continually improve how we work with referrers.
• Maintain accurate records of referrer activity in our CRM, track referral volumes and conversion, and report regularly to the CEO on performance against targets and budget.

About you

A proven track record of meeting or exceeding business development or sales targets.

Strong knowledge of how independent and corporate GP clinics operate, who makes decisions, and what matters to GPs and practice teams.

Confident, credible and personable with clinicians and executives alike; able to open doors and turn first conversations into long-term relationships.

Demonstrated ability to develop partnerships at both head office and clinic level and see them through to results.

Able to set a clear marketing strategy and budget, and roll up your sleeves to deliver it.

Experience planning and managing a marketing or business development budget and measuring return on spend.

Clear, persuasive written and verbal communication, including presenting to groups of clinicians.

Comfortable using data, CRM reporting and KPIs to prioritise effort and measure impact.

Proficient with CRM systems and modern productivity tools, and open to using AI tools to work more efficiently.

Understanding of, or willingness to quickly learn, the regulatory environment for promoting health services in Australia. 5–10 years' experience in business development, partnerships, sales or marketing in the Australian healthcare sector, with a track record of growing business through GPs. A current driver's licence and willingness to travel, including interstate where required.

About us

At Dokotela, we are making specialist mental health care more accessible for Australians. Our team of psychiatrists delivers telehealth psychiatry across the country, including our adult ADHD service. Strong relationships with GPs and other healthcare professionals are central to how patients find and access our care.