Product Marketing Manager

Your Creative; Melbourne; Sur place; AUD 90 000 - 140 000; Plein temps

Résumé du poste

Your Creative in Melbourne, Australia is seeking an experienced Product Marketing Manager to shape how an Australian green AI infrastructure company brings its hardware and software products to market. You will work across product, engineering, sales, partnerships and marketing to turn complex tech into clear customer stories worldwide.

You’ll build the foundations of product marketing, from positioning and messaging to launch materials, sales enablement and campaigns.

Qualifications

• Experience in B2B product marketing in AI/cloud infrastructure
• Strong ability to translate technical info into compelling stories
• Deep understanding of product positioning, messaging and GTM
• Experience developing sales enablement materials and campaigns
• Ability to work with product, engineering, sales and marketing teams
• Strong writing, presentation and stakeholder-management skills

Responsabilités

• Develop positioning, messaging and value propositions across hardware and software products
• Create a consistent suite of product marketing materials
• Translate complex technical information into compelling customer narratives
• Partner with product and engineering to understand capabilities and roadmaps
• Create sales enablement materials and support sales teams
• Develop GTM strategies for new products, services and markets
• Plan and support product launches
• Produce product briefs, presentations, case studies and campaign assets
• Develop audience and market-specific messaging
• Identify key proof points for product performance and environmental claims
• Support global campaigns with technology and infrastructure partners
• Provide direction to creative teams to ensure engaging content
• Keep product information and assets up to date
• Track market developments and competitor positioning
• Help establish product marketing processes across the business

Connaissances

B2B product marketing

AI infrastructure

Positioning & messaging

Go-to-market strategy

Sales enablement

Storytelling

Cross-functional collaboration

Stakeholder management

Content creation

Partner campaigns

Description du poste

We’re looking for an experienced Product Marketing Manager to shape how an Australian green AI infrastructure company brings its hardware and software products to market.

Working across product, engineering, sales, partnerships and marketing, you’ll turn complex technical capabilities into clear, compelling stories for customers and partners around the world.

You’ll build the foundations of the product marketing function, from product positioning and messaging to launch materials, sales enablement and ongoing campaigns. This is an individual contributor role with significant ownership and influence.

What you’ll be doing

• Developing positioning, messaging and value propositions across hardware and software products
• Building a clear and consistent suite of product marketing materials
• Translating complex technical information into compelling customer and market narratives
• Partnering with product and engineering teams to understand technical capabilities, roadmaps and differentiators
• Working with sales teams to understand customer needs and develop useful sales enablement materials
• Developing go-to-market strategies for new products, services and markets
• Planning and supporting product launches
• Creating product briefs, presentations, case studies, fact sheets and campaign materials
• Developing audience and market-specific messaging
• Identifying the strongest proof points behind product performance and environmental claims
• Supporting global campaigns with technology and infrastructure partners
• Equipping creative teams with the information and direction needed to produce accurate, engaging content
• Keeping product information and marketing assets accurate and up to date
• Tracking market developments, customer needs and competitor positioning
• Helping establish effective product marketing processes across the business

About you

You’re commercially minded, technically curious and able to find the clear story inside a complex product. You can move comfortably between conversations with engineers, sales teams, marketers and creative specialists.

You’ll bring:

• Demonstrated experience in B2B product marketing
• Experience working in AI, cloud, digital infrastructure or a related technology sector
• A strong understanding of product positioning, messaging and go-to-market strategy
• Experience marketing technical hardware, software or integrated technology solutions
• Experience developing sales enablement materials, case studies and product campaigns
• The ability to understand technical information and communicate it to different audiences
• Confidence working closely with product, engineering and sales teams
• Strong writing, presentation and stakeholder-management skills
• The ability to establish structure and build a product marketing capability
• Experience working with technology partners on joint campaigns or launches
• An interest in energy-efficient infrastructure and the future of more sustainable technology
• A practical, proactive approach and the confidence to take ownership of your work

You don’t need to be an engineer, but you should be genuinely interested in the infrastructure behind AI and willing to develop a detailed understanding of both the hardware and software.

This is an opportunity to help define and communicate a growing portfolio of AI infrastructure products. You’ll work closely with the people designing, building and selling the technology, with the scope to establish a strong product marketing foundation and help position Australian innovation in global markets.