Global Ecommerce & Content Growth Lead

BioPak; Sydney; Vor Ort; AUD 180.000 - 260.000; Vollzeit

Zusammenfassung

BioPak is seeking a Global Head of Ecommerce & Content to drive online revenue across four brands in Australia, New Zealand, Singapore and the UK. You will own ecommerce profitability, including pricing, promotions and margins, and will oversee storefronts on Woolworths, Coles, Ordermentum and Amazon.

You will lead a team including a Digital Marketing Manager, a Creative Marketing Manager, a CRM Manager and a Digital Specialist, reporting to the Global CMO.

Qualifikationen

• Owned ecommerce performance end-to-end and scaled a company-owned store.
• Led or supported Shopify migration and ongoing management.
• Experience with B2B ecommerce pricing, terms, backorders and split shipments.
• Strong knowledge of SEO, GA4 and GTM; applies AI in content production.

Aufgaben

• Own ecommerce revenue, conversion, margin, pricing and promotions across multiple storefronts.
• Coordinate with IT, Product, Supply Chain, Finance and Customer Service.
• Drive clear revenue attribution in GA4 and demonstrate impact.

Kenntnisse

Shopify migration

Pricing architecture

SEO

GA4

Google Tag Manager

AI content tools

Digital marketing leadership

Revenue attribution

Tools

HubSpot

Jobbeschreibung

BioPak is seeking a Global Head of Ecommerce & Content to drive online revenue across four brands in Australia, New Zealand, Singapore and the UK. You will own ecommerce profitability, including pricing, promotions and margins, and will oversee storefronts on Woolworths, Coles, Ordermentum and Amazon.

You will lead a team including a Digital Marketing Manager, a Creative Marketing Manager, a CRM Manager and a Digital Specialist, reporting to the Global CMO.