Global Head of Ecommerce & Content

BioPak; Sydney; In loco; AUD 180.000 - 260.000; Tempo pieno

Descrizione del lavoro

BioPak is seeking a Global Head of Ecommerce & Content to drive online revenue across four brands in Australia, New Zealand, Singapore and the UK. You will own ecommerce profitability, including pricing, promotions and margins, and will oversee storefronts on Woolworths, Coles, Ordermentum and Amazon.

You will lead a team including a Digital Marketing Manager, a Creative Marketing Manager, a CRM Manager and a Digital Specialist, reporting to the Global CMO.

Competenze

• Owned ecommerce performance end-to-end and scaled a company-owned store.
• Led or supported Shopify migration and ongoing management.
• Experience with B2B ecommerce pricing, terms, backorders and split shipments.
• Strong knowledge of SEO, GA4 and GTM; applies AI in content production.

Mansioni

• Own ecommerce revenue, conversion, margin, pricing and promotions across multiple storefronts.
• Coordinate with IT, Product, Supply Chain, Finance and Customer Service.
• Drive clear revenue attribution in GA4 and demonstrate impact.

Conoscenze

Shopify migration

Pricing architecture

SEO

GA4

Google Tag Manager

AI content tools

Digital marketing leadership

Revenue attribution

Strumenti

HubSpot

Descrizione del lavoro

BioPak is hiring a Global Head of Ecommerce & Content to run online revenue across four brands in Australia, New Zealand, Singapore and the UK.

You’ll be accountable for ecommerce revenue, conversion, margin, pricing and promotions, including our storefronts on Woolworths, Coles, Ordermentum and Amazon. You’ll report to our Global CMO and lead a Digital Marketing Manager, a Creative Marketing Manager, a CRM Manager and a Digital Specialist.

What you’ll work on:

• Moving our website to Shopify and protecting organic search through the switch
• Rolling out HubSpot globally with our CRM Manager
• Rebuilding our design studio team into an AI-enabled content team that makes more assets at a lower cost per asset
• Moving long tail accounts onto ecommerce
• Delivering the growth plan behind our three-year ecommerce ambition

What we’re looking for:

• You’ve owned the commercial performance of an ecommerce business and scaled a company-owned online store
• You’ve led or supported a Shopify migration and managed the platform afterwards
• You know B2B ecommerce, including pricing architecture, account terms, backorders and split shipments
• You’re strong in SEO, GA4 and Google Tag Manager, and you already use AI tools in content production
• You bring 7+ years in digital marketing, with at least 3 in leadership

You’ll work with IT, Product, Supply Chain, Finance and Customer Service, and you’ll show clear revenue attribution in GA4.