Global Category Strategy Lead — Growth & Innovation

Vinarchy group.; Sydney; Hybrid; AUD 130,000 - 170,000; Full time

Benefits offered by this job

Staff wine allowance

Wine discounts for employees

Online learning library access

Employee Assistance Program

Exclusive employee discounts with retA

Job summary

Vinarchy is a newly formed global wine company created through a merger, seeking a Category Strategy Manager to lead category‑led growth across its global portfolio. You will identify where the category should play, how innovation and portfolio strategy unlock growth, and translate insights into executable roadmaps across markets.

You will work closely with regional category, insights, and innovation teams to turn consumer, shopper, customer and category insights into clear strategies and growth

Qualifications

• 8+ years of experience in category strategy or category management.
• Background in wine, alcohol or FMCG.
• Strong strategic, analytical and commercial capability.
• Comfortable influencing in complex, matrixed global organisations.
• Experience integrating multiple data sources and turning insight into action.
• Interest or experience using AI and advanced analytics.

Responsibilities

• Identify and lead category growth and disruption opportunities, including big‑bet innovations.
• Define and quantify category and portfolio‑led growth opportunities using integrated insight.
• Embed global category strategy into innovation pipelines, portfolio planning and market execution.
• Lead global portfolio category strategies and customer sell stories.
• Deliver global category performance reporting and competitor intelligence.
• Act as a trusted category expert to regional commercial and marketing teams.
• Build global category capability and share best practice across regions.

Skills

Category strategy

Wine industry experience

Analytical ability

Influencing in matrix organisations

AI & analytics interest

Job description

Vinarchy is a newly formed global wine company created through a merger, seeking a Category Strategy Manager to lead category‑led growth across its global portfolio. You will identify where the category should play, how innovation and portfolio strategy unlock growth, and translate insights into executable roadmaps across markets.

You will work closely with regional category, insights, and innovation teams to turn consumer, shopper, customer and category insights into clear strategies and growth