Category Strategy Manager - Portfolio, Innovation and Growth

Vinarchy group.; Sydney; Hybrid; AUD 120,000 - 170,000; Full time

Benefits offered by this job

Hybrid working (minimum three days in‑

Staff wine allowance

Online learning library

Employee Assistance Program

Exclusive employee discounts

Job summary

Vinarchy is seeking a Category Strategy Manager to lead portfolio, innovation and growth across its global wine portfolio. Based in Sydney, you will partner with regional teams to translate consumer and shopper insights into executable growth roadmaps.

You will influence in a matrixed organisation, embed category strategy into new product pipelines and drive measurable category performance across markets. Hybrid work is available.

Qualifications

• 8+ years’ experience in category strategy or category management.
• Background in wine, alcohol or FMCG.
• Strong strategic, analytical and commercial capability.
• Comfortable influencing in complex, matrixed global organisations.
• Experience integrating multiple data sources and turning insight into action.
• Interest or experience using AI and advanced analytics.

Responsibilities

• Identify and lead category growth and disruption opportunities, including big‑bet innovations.
• Define and quantify category and portfolio‑led growth opportunities using integrated insight.
• Embed global category strategy into innovation pipelines, portfolio planning and market execution.
• Lead global portfolio category strategies and customer sell stories.
• Deliver global category performance reporting and competitor intelligence.
• Act as a trusted category expert to regional commercial and marketing teams.
• Build global category capability and share best practice across regions.

Skills

Category strategy

Category management

Strategic analysis

Commercial acumen

Cross-functional collaboration

AI/advanced analytics interest

Job description

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Category Strategy Manager - Portfolio, Innovation and Growth

Date: 14 Oct 2026

Location: Sydney, NSW, Australia

Job Function: Sales and Marketing

Employment Type:

Vinarchy is a newly formed global wine company, created through the merger of Accolade Wines and Pernod Ricard Winemakers. With iconic brands, globalscaleand bold ambition, we are redefining how the wine category grows,innovatesand stays relevant worldwide.

This is a high ‑ impact global rolewithin our Global Marketing team, reporting to the Global Innovation Director.

The Role

AsCategory Strategy Manager - Portfolio, Innovation & Growth, you will lead category ‑ ledgrowth acrossVinarchy’sglobal portfolio.You’llidentifywhere the category should play, how innovation and portfolio strategy unlock growth, and how insight translates into execution across markets.

Working closely with regional category,insightsand innovation teams, you will turn deep consumer, shopper, customer and category insight intoclear strategies, quantified growthopportunitiesand executable roadmaps.

What You'll Do

• Identify and lead category growth and disruption opportunities, including big‑bet innovations
• Define and quantify category and portfolio‑led growth opportunities using integrated insight
• Embed global category strategy into innovation pipelines, portfolio planning and market execution
• Lead global portfolio category strategies and customer sell stories
• Deliver global category performance reporting and competitor intelligence
• Act as a trusted category expert to regional commercial and marketing teams
• Build global category capability and share best practice across regions

About You

• 8+ years’ experience in category strategy or category management
• Background in wine, alcohol or FMCG
• Strong strategic, analytical and commercial capability
• Comfortable influencing in complex, matrixed global organisations
• Experience integrating multiple data sources and turning insight into action
• Interest or experience using AI and advanced analytics

Why Vinarchy

• Global scale with real strategic influence
• High visibility and impact at the centre of growth decisions
• Hybrid working (minimum three days in office)
• Opportunity to help define the future of a global category

We also offer a competitive rewards package and the opportunity to work with a world‑class team, including:

• Staff wine allowance and access to unique wine specials
• Access to an extensive online learning library
• Employee Assistance Program
• Exclusive employee discounts with national retailers

Our Company Values

Grow Together
Integrity In Every Drop
Own Your Impact
Simplify To Amplify

At Vinarchy, we are dedicated to building a diverse,dynamicand inclusive culture and are proud to be an equal opportunity employer.

Prospective candidates willbe requiredto provide proof of legal work rights and may berequiredto undertake relevant, role-appropriatepre ‑ employmentscreening.

If you require any reasonable adjustments toparticipatein the recruitment process at any stage, please let us know.