Wine Category Strategist | Insights & Growth

Vinarchy group.; Sydney; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Staff wine perks across a portfolio of

Flexible and hybrid working

Loyalty Leave — up to 5 weeks after 5+

Job summary

Vinarchy is a newly formed global wine business with a presence across Australia, New Zealand, Asia and beyond. The Category Executive based in Sydney will turn data into decisions, delivering insights and reporting to shape key commercial calls across Australia, New Zealand and Asia.

You’ll partner with Sales, Marketing, Insights and Commercial teams, using Nielsen, Circana/IRI, Kantar and Power BI to craft compelling category stories.

Qualifications

• 3+ years’ FMCG experience, preferably in category management, shopper insights, sales support, trade marketing, or a market data agency.
• Experience analysing consumer/shopper trends and market performance is beneficial.
• Proficiency in Microsoft Office, especially Excel and PowerPoint.
• Familiarity with Nielsen, Circana/IRI, Kantar and loyalty data sources.
• Ability to manage, process and interpret large datasets.
• Understanding of planogram principles and retailer requirements.
• Bachelor’s degree in Business, Marketing, Analytics, Commerce or related discipline (highly desirable).

Responsibilities

• Support category activation plans across range, merchandising, promotions and portfolio priorities.
• Turn market, panel and loyalty data into clear, actionable insights and reporting suites.
• Track category, channel and brand performance—spotting drivers, risks and opportunities.
• Partner with internal and customer stakeholders to bring insight-led recommendations to life.
• Collaborate cross-functionally with Brand, Sales and Innovation on category-led selling stories.

Skills

Data analysis

Excel

PowerPoint

Nielsen data

Circana/IRI data

Kantar data

Dataset interpretation

Planogram principles

Retailer requirements

Cross-functional collaboration

Communication skills

Education

Bachelor’s degree in Business, Marketing, Analytics, Commerce or related discipline

Tools

Power BI

Microsoft Office

Job description

Vinarchy is a newly formed global wine business with a presence across Australia, New Zealand, Asia and beyond. The Category Executive based in Sydney will turn data into decisions, delivering insights and reporting to shape key commercial calls across Australia, New Zealand and Asia.

You’ll partner with Sales, Marketing, Insights and Commercial teams, using Nielsen, Circana/IRI, Kantar and Power BI to craft compelling category stories.