Global Category Strategy Lead — Growth & Innovation

Vinarchy group.; Sydney; Hybrid; AUD 120,000 - 170,000; Full time

Benefits offered by this job

Hybrid working (minimum three days in‑

Staff wine allowance

Online learning library

Employee Assistance Program

Exclusive employee discounts

Job summary

Vinarchy is seeking a Category Strategy Manager to lead portfolio, innovation and growth across its global wine portfolio. Based in Sydney, you will partner with regional teams to translate consumer and shopper insights into executable growth roadmaps.

You will influence in a matrixed organisation, embed category strategy into new product pipelines and drive measurable category performance across markets. Hybrid work is available.

Qualifications

• 8+ years’ experience in category strategy or category management.
• Background in wine, alcohol or FMCG.
• Strong strategic, analytical and commercial capability.
• Comfortable influencing in complex, matrixed global organisations.
• Experience integrating multiple data sources and turning insight into action.
• Interest or experience using AI and advanced analytics.

Responsibilities

• Identify and lead category growth and disruption opportunities, including big‑bet innovations.
• Define and quantify category and portfolio‑led growth opportunities using integrated insight.
• Embed global category strategy into innovation pipelines, portfolio planning and market execution.
• Lead global portfolio category strategies and customer sell stories.
• Deliver global category performance reporting and competitor intelligence.
• Act as a trusted category expert to regional commercial and marketing teams.
• Build global category capability and share best practice across regions.

Skills

Category strategy

Category management

Strategic analysis

Commercial acumen

Cross-functional collaboration

AI/advanced analytics interest

Job description

Vinarchy is seeking a Category Strategy Manager to lead portfolio, innovation and growth across its global wine portfolio. Based in Sydney, you will partner with regional teams to translate consumer and shopper insights into executable growth roadmaps.

You will influence in a matrixed organisation, embed category strategy into new product pipelines and drive measurable category performance across markets. Hybrid work is available.