Global Email & CRM Campaign Lead

Forever New Clothing; Mount Richmond; On-site; AUD 70,000 - 110,000; Full time

Benefits offered by this job

Employee discount 40%

In-house café

Loyalty and birthday leave

Referral incentives

Wellbeing programs

Learning and development

Service awards

Subsidised parking

Richmond head office

Global brand presence

Job summary

FOREVER US in Melbourne's Richmond hub is seeking an Email & CRM Campaign Specialist to own engaging email and SMS campaigns across international markets. You’ll work with Brand, Ecommerce, Creative and Product teams to unify customer data, personalisation and commercial thinking for high-performing campaigns.

You’ll lead end-to-end campaigns, design segmentation strategies, test and optimise, and turn performance insights into actionable improvements.

Qualifications

• 3+ years’ experience in email, SMS, CRM, lifecycle or retention marketing.
• Experience with Emarsys, Salesforce Marketing Cloud, Braze, Klaviyo, Adobe Campaign or a similar platform.
• Hands-on experience building, testing and deploying email campaigns.
• Strong knowledge of segmentation, personalisation, QA and email best practice.
• Confidence analysing performance and turning insights into action.
• Excellent organisation, attention to detail and stakeholder management.
• Retail, ecommerce, fashion or apparel experience is highly regarded.

Responsibilities

• Own the planning and delivery of email and SMS campaigns across multiple markets.
• Manage campaigns end to end, from briefing and audience selection through to deployment and reporting.
• Create targeted and personalised customer experiences using lifecycle, loyalty and behavioural data.
• Lead testing and optimisation across content, audiences, offers, timing and frequency.
• Analyse campaign performance and turn insights into clear actions.
• Partner with Brand, Creative, Ecommerce, Digital and Product teams to deliver impactful campaigns.
• Support best practice across campaign quality, deliverability and customer experience.

Skills

Email marketing

SMS marketing

CRM lifecycle

Personalisation

Campaign reporting

Data analysis

Stakeholder mgmt

Retail experience

Tools

Emarsys

Salesforce Marketing Cloud

Braze

Klaviyo

Adobe Campaign

Job description

FOREVER US in Melbourne's Richmond hub is seeking an Email & CRM Campaign Specialist to own engaging email and SMS campaigns across international markets. You’ll work with Brand, Ecommerce, Creative and Product teams to unify customer data, personalisation and commercial thinking for high-performing campaigns.

You’ll lead end-to-end campaigns, design segmentation strategies, test and optimise, and turn performance insights into actionable improvements.