General Manager, Marketing: Growth, Brand & Digital

IronMerge Pty Ltd; Perth; On-site; AUD 150,000 - 190,000; Full time

Job summary

IronMerge Pty Ltd is seeking a General Manager - Marketing to join the Senior Management Team in Australia. Reporting to the Managing Director, the role leads strategic brand and marketing initiatives across national programs including member and supplier engagement, digital channels, events, and communications.

Responsibilities include developing an integrated marketing strategy, overseeing budgets, managing external partners, and guiding a high-performing team to deliver measurable growth for

Qualifications

• Tertiary qualification in Marketing, Communications, Business, Commerce, or a related discipline.
• Demonstrated senior marketing leadership experience, ideally within travel, tourism, retail, franchise, membership, or multi-location businesses.
• Proven track record developing and implementing strategic marketing initiatives that deliver measurable business outcomes.
• Strong understanding of digital marketing, customer engagement, CRM, social media, content marketing, and website management.
• Experience managing marketing budgets and external supplier relationships.
• Exceptional communication, stakeholder management, and presentation skills.
• Strong commercial acumen and analytical capability.
• Demonstrated ability to lead, mentor, and develop high-performing teams.

Responsibilities

• Develop and deliver an integrated marketing strategy aligned with the company’s strategic and business objectives.
• Lead brand positioning and brand development initiatives to enhance awareness, differentiation, and member value.
• Identify emerging market trends, customer behaviours, and marketing opportunities within the travel and tourism sector.
• Contribute to corporate planning and strategic decision-making as a member of the Senior Management Group.
• Drive marketing programs that support member acquisition, retention, engagement, and business performance.
• Develop and execute national supplier marketing campaigns that deliver value to members, suppliers, and customers.
• Oversee local area marketing initiatives, tools, and support programs that enable members to market effectively within their local communities.
• Align all marketing activities with brand standards and customer experience objectives.
• Lead the development and optimisation of digital marketing activities across owned, earned, and paid channels.
• Oversee websites, email marketing, marketing automation, search, content marketing, and online advertising initiatives.
• Establish and monitor relevant marketing performance metrics and reporting frameworks.
• Develop and implement social media strategies that strengthen the Travellers Choice brand and community engagement.
• Oversee content planning, creation, distribution, and performance measurement across all digital platforms.
• Lead corporate communications and public relations activities.
• Build and maintain relationships with media, industry partners, suppliers, and stakeholders.
• Manage brand reputation and support communication during events.
• Oversee the development of creative assets across marketing channels.

Skills

Senior marketing leadership

Digital marketing

CRM

Stakeholder management

Communication skills

Budget management

Team leadership

Brand development

Education

Marketing degree

Communications degree

Business degree

Job description

IronMerge Pty Ltd is seeking a General Manager - Marketing to join the Senior Management Team in Australia. Reporting to the Managing Director, the role leads strategic brand and marketing initiatives across national programs including member and supplier engagement, digital channels, events, and communications.

Responsibilities include developing an integrated marketing strategy, overseeing budgets, managing external partners, and guiding a high-performing team to deliver measurable growth for