General Manager - Marketing

IronMerge Pty Ltd; Perth; In loco; AUD 150.000 - 190.000; Tempo pieno

Descrizione del lavoro

IronMerge Pty Ltd is seeking a General Manager - Marketing to join the Senior Management Team in Australia. Reporting to the Managing Director, the role leads strategic brand and marketing initiatives across national programs including member and supplier engagement, digital channels, events, and communications.

Responsibilities include developing an integrated marketing strategy, overseeing budgets, managing external partners, and guiding a high-performing team to deliver measurable growth for

Competenze

• Tertiary qualification in Marketing, Communications, Business, Commerce, or a related discipline.
• Demonstrated senior marketing leadership experience, ideally within travel, tourism, retail, franchise, membership, or multi-location businesses.
• Proven track record developing and implementing strategic marketing initiatives that deliver measurable business outcomes.
• Strong understanding of digital marketing, customer engagement, CRM, social media, content marketing, and website management.
• Experience managing marketing budgets and external supplier relationships.
• Exceptional communication, stakeholder management, and presentation skills.
• Strong commercial acumen and analytical capability.
• Demonstrated ability to lead, mentor, and develop high-performing teams.

Mansioni

• Develop and deliver an integrated marketing strategy aligned with the company’s strategic and business objectives.
• Lead brand positioning and brand development initiatives to enhance awareness, differentiation, and member value.
• Identify emerging market trends, customer behaviours, and marketing opportunities within the travel and tourism sector.
• Contribute to corporate planning and strategic decision-making as a member of the Senior Management Group.
• Drive marketing programs that support member acquisition, retention, engagement, and business performance.
• Develop and execute national supplier marketing campaigns that deliver value to members, suppliers, and customers.
• Oversee local area marketing initiatives, tools, and support programs that enable members to market effectively within their local communities.
• Align all marketing activities with brand standards and customer experience objectives.
• Lead the development and optimisation of digital marketing activities across owned, earned, and paid channels.
• Oversee websites, email marketing, marketing automation, search, content marketing, and online advertising initiatives.
• Establish and monitor relevant marketing performance metrics and reporting frameworks.
• Develop and implement social media strategies that strengthen the Travellers Choice brand and community engagement.
• Oversee content planning, creation, distribution, and performance measurement across all digital platforms.
• Lead corporate communications and public relations activities.
• Build and maintain relationships with media, industry partners, suppliers, and stakeholders.
• Manage brand reputation and support communication during events.
• Oversee the development of creative assets across marketing channels.

Conoscenze

Senior marketing leadership

Digital marketing

CRM

Stakeholder management

Communication skills

Budget management

Team leadership

Brand development

Formazione

Marketing degree

Communications degree

Business degree

Descrizione del lavoro

IronMerge People are looking to appoint a General Manager - Marketing to join our clients' Senior Management Team. This is a key role reporting directly to the Managing Director of this national group.

THE POSTION

General Manager - Marketing

PRINCIPAL ACCOUNTABILITY

The General Manager - Marketing is responsible for leading and executing the companies' marketing strategy to strengthen the brand, drive member and supplier engagement, and support the achievement of organisational growth objectives.

The role oversees all marketing functions including supplier campaigns, local area marketing support, digital marketing, social media, website management, public relations, graphic design and brand development. As a member of the Senior Management Group (SMG), the General Manager - Marketing contributes to the strategic leadership, commercial success, and long-term growth of the business.

MAJOR RESPONSIBILITIES

Strategic Marketing Leadership

• Develop and deliver an integrated marketing strategy aligned with the companies' strategic and business objectives.
• Lead brand positioning and brand development initiatives to enhance awareness, differentiation, and member value.
• Identify emerging market trends, customer behaviours, and marketing opportunities within the travel and tourism sector.
• Contribute to corporate planning and strategic decision-making as a member of the Senior Management Group.

Brand, Member and Supplier Marketing

• Drive marketing programs that support member acquisition, retention, engagement, and business performance.
• Develop and execute national supplier marketing campaigns that deliver value to members, suppliers, and customers.
• Oversee local area marketing initiatives, tools, and support programs that enable members to market effectively within their local communities.
• Ensure all marketing activities align with the companies' brand standards and customer experience objectives.

Digital Marketing & Customer Engagement

• Lead the development and optimisation of digital marketing activities across owned, earned, and paid channels.
• Oversee the performance and evolution of member-facing and corporate websites, ensuring an effective user experience and strong commercial outcomes.
• Drive customer acquisition, lead generation, engagement, and conversion through digital channels.
• Oversee email marketing, marketing automation, search, content marketing, and online advertising initiatives.
• Establish and monitor relevant marketing performance metrics and reporting frameworks.

Social Media & Content Strategy

• Develop and implement social media strategies that strengthen the Travellers Choice brand and community engagement.
• Oversee content planning, creation, distribution, and performance measurement across all digital platforms.
• Ensure content reflects brand values, marketing objectives, and industry best practice.

Public Relations & Communications

• Lead corporate communications and public relations activities.
• Build and maintain productive relationships with media, industry partners, suppliers, and stakeholders.
• Manage brand reputation and support communication activities during business and industry events.

Creative Services & Brand Governance

• Oversee the development of creative assets across all marketing channels.
• Manage graphic design resources and external creative partners.
• Maintain and evolve the brand guidelines and visual identity framework.
• Ensure consistency of brand execution across all member, supplier, and corporate communications.

Events & Industry Engagement

• Provide executive support towards the branding and marketing of company events, conferences, member meetings, and industry engagement activities.
• Represent the company at industry functions, conferences, and partner events as required.

Financial & Resource Management

• Develop and manage the annual marketing budget.
• Ensure effective allocation of marketing resources and expenditure to achieve agreed outcomes and return on investment.
• Manage supplier, agency, and contractor relationships, ensuring quality, performance, and value for money.

People Leadership

• Lead, coach, and develop a high-performing marketing team.
• Foster a collaborative, innovative, and customer-focused culture.
• Establish clear objectives, performance expectations, and professional development opportunities for team members.

Performance Measures

Success in this role will be demonstrated through:

• Achievement of annual business plan and marketing objectives.
• Growth in brand awareness, engagement, and market presence.
• Delivery and effectiveness of supplier campaigns and local area marketing initiatives.
• Growth in digital engagement, website performance, lead generation, and conversion metrics.
• Delivery of successful company events and member engagement programs.
• Effective budget management and demonstrated return on marketing investment.
• Positive stakeholder satisfaction across members, suppliers, and internal teams.
• Development and retention of a high-performing marketing team.

Relationships

Internal

• Managing Director / Chief Executive Officer
• Senior Management Group
• Group members
• Company employees

External

• Preferred suppliers
• Media and public relations partners
• Marketing, creative and digital partners
• Industry associations
• Technology partners and service providers
• Other key business stakeholders

Skills, Experience & Qualifications

Essential

• Tertiary qualification in Marketing, Communications, Business, Commerce, or a related discipline.
• Demonstrated senior marketing leadership experience, ideally within travel, tourism, retail, franchise, membership, or multi-location businesses.
• Proven track record developing and implementing strategic marketing initiatives that deliver measurable business outcomes.
• Strong understanding of digital marketing, customer engagement, CRM, social media, content marketing, and website management.
• Experience managing marketing budgets and external supplier relationships.
• Exceptional communication, stakeholder management, and presentation skills.
• Strong commercial acumen and analytical capability.
• Demonstrated ability to lead, mentor, and develop high-performing teams.

Desirable

• Experience within the Australian travel and tourism industry.
• Experience working within a member-based, franchise, cooperative, or network business model.
• Knowledge of marketing automation, customer data, and performance reporting frameworks.

Reporting Line

Reports directly to the Managing Director/Chief Executive Officer (CEO).

Direct Reports

• Marketing Supervisor
• Digital Marketing Coordinator
• Marketing Coordinator
• Marketing & Membership Coordinator
• Graphic Design Contractors / Creative Services Resources

Applicants must be legally entitled to work in Australia without restriction and most importantly currently residing in Perth.