General Manager, Marketing & Growth — 12-Month Contract

Pinnacle People; Melbourne; On-site; AUD 180,000 - 260,000; Full time

Job summary

Pinnacle People in Melbourne is seeking a commercially driven General Manager Marketing to lead a multi-channel marketing function for a hospitality, events and experience-focused organisation. Reporting to the Chief Commercial Officer, you will shape strategy, drive revenue growth and manage a talented marketing team across multiple business units.

You will oversee brand positioning, digital marketing and ROI, partner with Sales and BD, and ensure initiatives deliver measurable results in a

Qualifications

• Senior marketing leadership with a proven track record.
• Strong commercial acumen and business awareness.
• Experience managing budgets and performance reporting.
• Experience in hospitality, events or consumer-facing sectors is a plus.
• Proven ability to drive lead generation and revenue growth.

Responsibilities

• Developing and executing annual and quarterly marketing strategies.
• Driving lead generation, conversion and customer acquisition initiatives.
• Leading brand positioning, creative direction and content strategy.
• Overseeing digital marketing, paid media, SEO and website performance.
• Partnering with Sales/Business Development to support revenue growth.
• Managing budgets, performance metrics and ROI.
• Leading and developing a team of marketing professionals.
• Collaborating with executive stakeholders to support strategic objectives.
• Managing agencies, suppliers and creative partners.

Skills

Marketing leadership

Lead generation

Budget management

Stakeholder management

Brand strategy

Digital marketing

Job description

Pinnacle People in Melbourne is seeking a commercially driven General Manager Marketing to lead a multi-channel marketing function for a hospitality, events and experience-focused organisation. Reporting to the Chief Commercial Officer, you will shape strategy, drive revenue growth and manage a talented marketing team across multiple business units.

You will oversee brand positioning, digital marketing and ROI, partner with Sales and BD, and ensure initiatives deliver measurable results in a