Impact-Driven Content & Engagement Lead

Bank Australia Limited; Sydney; On-site; AUD 110,000 - 140,000; Full time

Benefits offered by this job

Flexible working options

14% superannuation

Wellbeing benefits (counselling, flu v

Fitness discounts

Job summary

Bank Australia Limited is seeking a Senior Marketing Specialist - Content & Engagement to turn strategy into action across our owned channels, building trust and showcasing our customer-owned banking and impact lending initiatives.

You’ll work with stakeholders to balance creativity with risk and compliance, delivering accessible, on‑brand content across website, blog, email, social, app and internet banking.

Qualifications

• Exceptional writing, editing and storytelling skills.
• Digital fluency across web, email and social media.
• Understanding of good design principles, accessibility and brand integrity.
• Strong attention to detail, research and analytics skills.
• Curiosity and a commitment to continual learning and improvement.
• Ability to conceptualise and take ownership, solve problems and see work through to completion on a reliable timeline.
• Sound judgement balancing priorities within governance, legal and approvals.

Responsibilities

• Planning, managing and executing content calendars across Bank Australia’s owned channels.
• Engaging with external agencies to deliver content, and coordinating in-house content creation.
• Creating engaging, on-brand, accessible and optimised written, visual and video content.
• Interviewing team members, customers and partners, ideally appearing on camera if needed.
• Coordinating with Brand, Digital, Product and Corporate Affairs to align content with other workstreams.
• Using Jira to project manage and our DAM to maintain our asset library.
• Managing content-related risk, including anti-greenwashing, licensing and privacy obligations.
• Leading social media community management with support from colleagues, including weekends on a paid rotation.
• Contributing to annual marketing plan and impact report.
• Tracking and reporting on content performance to refine initiatives.

Job description

Bank Australia Limited is seeking a Senior Marketing Specialist - Content & Engagement to turn strategy into action across our owned channels, building trust and showcasing our customer-owned banking and impact lending initiatives.

You’ll work with stakeholders to balance creativity with risk and compliance, delivering accessible, on‑brand content across website, blog, email, social, app and internet banking.