Enterprise Website Lead

QBE Insurance Group; Sydney; Hybrid; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Hybrid working

Wellbeing coaching and support

Gender-equal flexible leave

Job summary

QBE Insurance Group in Sydney seeks an Enterprise Website Lead to shape strategy and evolution of our enterprise websites across Group, Ventures and AUSPAC. You will lead a small team, align priorities with business goals and stakeholder needs, and drive customer-focused digital experiences that respond to changing technology and governance standards.

Sitting within the Digital Communications and Content team, you'll establish a clear website roadmap, strengthen governance, and connect regional

Qualifications

• Experience leading the strategy, roadmap, ongoing development and continuous improvement of large-scale or enterprise websites.
• Experience working with enterprise content management systems such as Sitecore or Adobe Experience Manager.
• Strong stakeholder management and influencing skills, with the ability to build alignment across complex, geographically dispersed business, digital, communications and marketing networks.
• A strong understanding of digital customer experience, website content strategy, search optimisation and emerging AI-driven developments, with the ability to translate these trends into effective digital experiences.

Responsibilities

• Develop and drive the strategy, roadmap and ongoing evolution of QBE's Group, Australia Pacific and Ventures websites, ensuring alignment with business objectives, customer needs and enterprise priorities.
• Lead and support two Website Content Specialists, setting clear priorities, enabling effective delivery and fostering a high-performing team environment.
• Build strong relationships across product, marketing, digital, communications, IT and regional teams to align priorities, manage improvement opportunities and maintain an effective website backlog.
• Strengthen website governance, operating practices and enterprise-wide collaboration by connecting regional digital and marketing teams, sharing learnings and championing best practice.
• Monitor website performance through Google Analytics and related tools, using data-driven insights to identify optimisation opportunities, measure success and demonstrate business value.
• Stay ahead of emerging digital trends, evolving platform capabilities and the influence of AI on search and customer experience, translating insights into practical improvements while supporting priority enterprise projects that enhance governance, capability and brand consistency.

Skills

Analytical Thinking

Communication

Critical Thinking

Intentional collaboration

Managing performance

Negotiation

Process Improvements

Product Backlog Management

Product Development

Product Lifecycle Management (PLM)

Product Management

Risk Management

Stakeholder Management

Strategic Thinking

Waterfall Model

Tools

Sitecore

Adobe Experience Manager

Job description

Time Type: Full timeWorker Type: Employee

• Location: Sydney
• Hybrid role, Happy to talk flexible working
• Click here to discover what it's like to be a part of QBE Group

Primary Details

Time Type: Full timeWorker Type: Employee

• Location: Sydney
• Type: Full-time, permanent position
• Hybrid role, Happy to talk flexible working
• Click here to discover what it's like to be a part of QBE Group

The Opportunity

As Enterprise Website Lead, you'll shape the strategy and evolution of QBE's enterprise websites across Group, Ventures and AUSPAC. You'll lead a small team and work across a diverse stakeholder network to create effective, customer-focused digital experiences that respond to changing business needs, emerging technology, and governance and brand standards.

About QBE

• At QBE, we get to the heart of what matters for our customers. And we do it all with a human touch.
• We’re an international insurer with more than 13,000 people working across 26 countries – which means we’re big enough for your ambitions, yet small enough for you to make a real impact. It’s an exciting time. We’re building momentum towards our vision to become the most consistent and innovative risk partner.
• What if you could have a positive impact – at work and in the world? As part of the QBE team, you’ll get to spend every day working with people who are passionate, talented and kind.

Your New Role

Sitting within the Digital Communications and Content team, you'll bring dedicated website expertise to a broad portfolio of digital channels. You'll establish a clear website roadmap, strengthen governance and stakeholder relationships, and help QBE respond to the changing digital landscape, including the growing influence of AI on search and customer journeys.

A key part of the role is influencing and scaling positive change, championing enterprise consistency, best practice and optimisation across markets by connecting priorities, sharing learnings and supporting strong communities of practice with regional website leaders and Marketing teams.

Key responsibilities include:

• Develop and drive the strategy, roadmap and ongoing evolution of QBE's Group, Australia Pacific and Ventures websites, ensuring alignment with business objectives, customer needs and enterprise priorities.
• Lead and support two Website Content Specialists, setting clear priorities, enabling effective delivery and fostering a high-performing team environment.
• Build strong relationships across product, marketing, digital, communications, IT and regional teams to align priorities, manage improvement opportunities and maintain an effective website backlog.
• Strengthen website governance, operating practices and enterprise-wide collaboration by connecting regional digital and marketing teams, sharing learnings and championing best practice.
• Monitor website performance through Google Analytics and related tools, using data-driven insights to identify optimisation opportunities, measure success and demonstrate business value.
• Stay ahead of emerging digital trends, evolving platform capabilities and the influence of AI on search and customer experience, translating insights into practical improvements while supporting priority enterprise projects that enhance governance, capability and brand consistency.

About You

You're a strategic and commercially minded digital professional who can connect customer needs, business priorities and emerging technology to shape future-fit website experiences. You'll bring strong stakeholder management and leadership capability, together with the judgement to navigate complexity, establish priorities and turn a broad range of requirements into a clear and achievable plan.

You'll also have:

• Experience leading the strategy, roadmap, ongoing development and continuous improvement of large-scale or enterprise websites, applying product ownership or product management principles to prioritise initiatives and drive outcomes.
• Experience working with enterprise content management systems such as Sitecore or Adobe Experience Manager.
• Strong stakeholder management and influencing skills, with the ability to build alignment across complex, geographically dispersed business, digital, communications and marketing networks.
• A strong understanding of digital customer experience, website content strategy, search optimisation and emerging AI-driven developments, with the ability to translate these trends into effective digital experiences.
• A data-driven mindset with strong reporting and analytics capability (e.g. Google Analytics), using insights to drive prioritisation, optimisation and measurable business outcomes.
• Experience working within financial services, another regulated environment, or an agency supporting large and complex organisations would be highly regarded.

Benefits

We offer a range of benefits to help provide holistic support for your work life, whatever your circumstances. As a QBE employee you will have access to and benefit from:

• Hybrid working, a mix of working from home and in the office to enhance your work/life balance.
• Free holistic wellbeing coaching, nutritional support, confidential counselling, financial and legal advice.
• 18 weeks' gender-equal flexible leave for all new parents, including paid superannuation.

To learn more about the benefits of working with us, click here .

Awards & Recognition

We value our employees' experience with us and are proud to have been recognised through the following awards:

• 2025 Winner of the Excellence in Diversity, Equity & Inclusion Award at the Insurance Business Australia Awards for our Respect@QBE program.
• 2023 Most Inclusive Workplace at the Australian HR Institute (AHRI) Awards.
• Ranked in the Top 10 of the AAGE Top Graduate Employers 2025 for medium-sized programs, as voted by graduates.

To learn more about our achievements, click here .

Your career. At the heart of it.

QBE recognises the value of diverse perspectives and experience. We are committed to an inclusive workplace where everyone feels valued and respected for who they are. If we can provide support with access requirements, alternative work arrangements, or if you'd like to connect with one of our employee networks, please contact us at ***email_hidden***.

Skills

Analytical Thinking, Communication, Critical Thinking, Intentional collaboration, Managing performance, Negotiation, Process Improvements, Product Backlog Management, Product Development, Product Lifecycle Management (PLM), Product Management, Risk Management, Stakeholder Management, Strategic Thinking, Waterfall Model

QBE is an equal opportunity employer and is required to comply with equal employment opportunity legislation in each jurisdiction it operates.